Advertising cleaning services can be challenging. Like wiping baked-on cheese from a skillet or removing a tough stain from a carpet, a successful advertising campaign calls for a little elbow grease. Companies offering cleaning services face several challenges in attracting new customers, including gaining the customers’ confidence to provide transparent and seamless services. It is important to target the appropriate audience to create a sustainable business in this sector. 

You need to address several challenges in your cleaning services advertisement to create your clientele. Some potential clients are reluctant to work with cleaning services due to psychological or cultural obstacles, while some may worry about the cost. Ensuring your advertisements address all these issues can be a lot of work. However, with the right marketing tools at your service, you'll have plenty of chances to win over local audiences' confidence.

Let’s understand the importance of marketing and find out some of the best marketing ideas for advertising cleaning services.

Importance of Marketing for Cleaning Businesses

The cleaning businesses in the United States are growing steadily year over year, making it a very competitive area to work in. Considering how easy it is to enter this field, almost anybody can launch a house cleaning company. You need effective advertising strategies to stand out amongst your competitors. With a concise marketing plan, you can:

• study your consumer market and their needs,
• cultivate fresh leads,
• establish yourself as an authority in the cleaning sector, and
• make your services more appealing than those of your rivals. 

Marketing Tips for Cleaning Services 

Advertising your cleaning services can be a hassle-free experience. Apply these marketing tips to your 2024 advertising cleaning services plan.

1. Understand your Customers and Competitors.

Read review sites like Yelp, Google, Twitter, and others to understand what your potential clients like and want. Find out what services your competitors are providing to gauge consumer demand and pricing. You can also use this knowledge to decide your Unique Selling Points (USP). For example, if you see your consumer market value sustainability, advertise all the sustainable products and measures you take. 

Besides this, you can also find out which of your customer base is underserved and target that niche. For example, if you find cleaning services for businesses with high demand but low competition, advertise your service for that market.

2. List Your Services on Listing Websites.

Create your profile on Google My Business or Yelp and take advantage of the features available on these platforms. You can also post updates and make offers on Google Business Profile or LinkedIn. Additionally, take advantage of sales to buy premium ads on sites like Yelp ads. Your well-created profile on these platforms can help you increase potential buyers for your clients. While adding your business profile on listing services, ensure you have a professional business email address with a custom domain matching your brand name. 

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3. Create an Informative Website.

Your company can grow more if you have a well-organized website to advertise your services and establish your brand. In addition to your services, you can provide basic online booking and payment tools since 50% of customers would rather schedule their appointments online. You can even create a portfolio of your past work to establish yourself as a reputable business with experience. 

If you are a small business, it is best to go with email hosting providers like Neo that offer one-page website hosting services. You do not have to buy a separate web hosting plan or domain name; your email address with Neo domain (.co.site) also becomes the web domain. Besides, you get an email address with a custom domain for free for 1 year when you buy their annual plan and access to robust and AI-powered email marketing tools to reach your target audience easily. 

4. Advertise in the Right Places.

Not all online ads are created equally. For advertising cleaning services, research before placing advertisements online to determine the platforms that will get you in the search list of the more serious buyers. 

One such example is Angi, formerly known as Angie's List. Homeowners searching for help around the house frequently visit Angi, a website that collects home services. Promoting cleaning services on Angi can lead to great outcomes. You can connect with a specific audience interested in your services.

Even on simpler websites like Facebook, there are methods to ensure that the right people see your advertisements. College students are unlikely to consider house cleaning services; however, owners of recently acquired homes may.

You may use Facebook's targeting capabilities to locate the right individuals on the social network. Advertise your cleaning services to customers in a specific age range or in a specific location. Advertisements can be targeted based on past purchases. For instance, you may make advertisements showcasing your proficiency in cleaning up pet messes for consumers who have just bought dog food.

5. Use Marketing and Advertising Tools.

You should utilize marketing and advertising tools made especially for service-based businesses in addition to conventional advertising and marketing methods.

One subset of Google Ads exclusive to service businesses is Google Local Services Ads (LSAs). Through your Google advertising, LSAs enable users to make an appointment or contact you directly.

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Additionally, you may include features like the service area to target your desired area. This feature allows you to set a specific service area radius or include ZIP codes for the cleaning services your business serves. By specifying a service area rather than a specific city where it is physically situated, you may improve the chance that your business will appear on Google for relevant queries in your clients' locations.

6. Maintain a Seasonal Situation.

Any business may benefit from using seasonal events as a means of advertisement. The same applies to advertising cleaning services. Tailor your marketing messages to your target audience's seasonal issues. April is the month for spring cleaning. October is the time for pre-winter holiday cleaning. In the spring and fall, seasonal allergens are cleaned away. The customer’s goal for the new year is to maintain a cleaner house.

Using seasonal messaging will make your services more urgent and relevant. Homeowners may benefit from cleaning services all year round.

7. Upgrade Your Social Media Marketing Strategies.

It is estimated that 62.3% of the planet's eligible population currently uses social media, and they log in for an average of 2.5 hours daily. Your social media accounts—from Facebook to TikTok—can allow you to interact with current customers and possibly new prospects.

With 1 billion monthly active users, TikTok is an excellent platform for publishing short-form video content that engages viewers and creates new leads. You can record your work and post them to showcase your skills. 

Remember that having social media profiles is insufficient. You must actively engage in social media marketing to get the most benefits. For better marketing results, consider putting in place a social media schedule. To interact with your audience, use text, photographs, and videos. Respond to direct messages and comments as soon as possible. 

8. Make Use of Appropriate Hashtags for Social Media.

Hashtags are one of the most underrated tools for gaining media visibility. Do you know how hashtags can be used to your advantage in advertising cleaning services?

Hashtags can be used as a search engine on social media sites. Look up #SpringCleaning on Twitter or Instagram. Anything with the hashtag in a post will be among the many types of content you see. If you include cleaning-related hashtags in your posts, your business will also appear.

Use hashtags to connect with customers who are looking for relevant content. If you are seeking hashtags related to cleaning services, look at this post for inspiration. 

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9. Maximize your Local Print Advertising Investment.

Were you aware that US consumers rate print ads as the most trustworthy form of advertising? Maintaining a cleaning company requires trust. For cleaning service companies, local print advertising is a fantastic choice. Not only can local newspaper advertising assist in building credibility, but it also lets you target the correct demographic. 

10. Try Email Marketing

Similar to print advertisements, email marketing is an excellent means of digitally advertising cleaning services. How about sending an email message to those who are interested in your cleaning services?

When it comes to email marketing, it pays to be creative. Don't limit yourself to the email draft and coupon. Send a complimentary item relevant to your work. Include a message detailing how the branded cleaning cloth will keep the house tidy between crew visits. Send out newsletters containing useful cleaning suggestions related to your area. For example, if your target audience has pools in their homes, give tips on how to clean them. It will make your brand look credible, and by using email list segmentation, you can convert your leads into potential customers by sending targeted email campaigns. 

11. Utilize Pay-Per-Click (PPC) Marketing.

PPC marketing, or pay-per-click advertising, is running advertisements through a third party and only getting paid when users click on your content. It might involve Google Ads, social network ads, or banner ads.

Use geo-targeting to maximize the results of your PPC advertising. If you choose a local audience, you won't squander money advertising to folks outside of your service region. Hyper-focused geo-targeted PPC ads increase your overall return on investment.

12. Market Through SMS.

Text messaging customers or leads with information is known as SMS marketing. The FCC requires businesses to obtain customers' consent before sending them SMS marketing messages. If you adhere to these rules, SMS marketing benefits your company.

Since over half of customers reply to texts within five minutes, text messaging is a very effective marketing tool for current information. Furthermore, SMS marketing has greater click-through rates than any other type of digital marketing.

Think about having a two-way dialogue in your SMS marketing to get the most out of it. Besides, instead of SMS, you can also think of WhatsApp marketing; however, comply with all the rules and regulations while using this marketing tactic. You should have leads consent to send them marketing text messages on WhatsApp. Also, provide them an option to opt out of receiving your messages at the bottom of the text. 

13. Maintain Social Proof to Build Trust. 

Word-of-mouth marketing is still significant in advertising cleaning services. However, word-of-mouth has also gone digital with the shift to digital discussions. While some clients will always recommend friends in person, you can also show potential clients not currently in your network that you do quality work by requesting reviews for your website or social media accounts.

Social proof may increase your company's perceived legitimacy and foster trust among potential customers. You can use social proof marketing by rewarding consumers who submit online evaluations with discounts on services or referral rewards. Remember that even if incentivizing consumers to write reviews is lawful, you still have to say that the reviews were somehow bought.

Wrapping up,

Marketing plans for cleaning companies have had to change in response to the industry's ongoing expansion and change. If you want to flourish in this field, various contemporary marketing strategies should be part of your marketing plan. You may continue to use time-tested strategies like word-of-mouth marketing while utilizing your web presence to advertise your neighborhood company. Also, you should have a custom domain that resembles your cleaning company name to create a professional image in your customer’s mind. 

Also, setting up a one-page website for your brand is best. If you integrate a form and promote the benefits of your services, the website will act as a lead-generating website and feed the hungry sales pipeline. 

Set up your social media accounts and optimize your website to get started right now. Follow the marketing strategies listed above to scale your business and ensure your cleaning service is helping as many people as possible. 

Frequently Asked Questions

Q.1. How can you grow your cleaning business?

Grow your business using clever and cost-effective marketing strategies. Analyze your consumer market and competitors to understand industry demand, pricing, and competition. Using this data, you can establish your business and marketing strategy and scale up.

Q.2. How do you find clients for your cleaning business?

You can find clients in various ways, including newspaper or print advertising, SMS advertising, or social media sites like Facebook. Listing your business and services in online directories such as Yelp and Google My Business is another effective way for potential clients to find you. 

Q.3. How do you stand out among your competitors?

To beat your competitors, create a Unique Selling Point (USP) for your business. You can advertise premium products you use, discounts, or cost-effective services, or focus on values important to your market, such as sustainability, to create a unique brand.