10 Best SEO Optimization Tools for Small Businesses

May 23, 2024
12 Minutes
Modified on:
May 23, 2024
Written by:
Qaisar Shahzad
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Search engines are continuously concentrating on billions of content pieces and sites that are being published every day. In this scenario, optimizing your content and website for SEO is necessary.

Nowadays, several online SEO optimization tools are available on the internet. In this post, we’ve shortlisted 10 of the best SEO tools to optimize your website and its content to make it worth ranking in the SERPs.

10 Best Online Tools You Can Use for SEO Optimization

1. Surfer SEO

Surfer SEO is an online tool designed to analyze and optimize multiple SEO optimization factors of website content.

The tool provides users with different factors to audit the content of web pages and suggest improvements to increase their SEO optimization.

Different Ways to Use Surfer SEO in SEO Optimization of Web Pages

Here are some ways through which you can use the Surfer SEO tool for better SEO optimization of your content:

  1. You can do content analysis with the help of this tool. The tool will analyze multiple aspects of your web content, including keyword density, content length, and use of LSI keywords.
  2. With the tool, you can improve on-page SEO elements of your writing. For this, the tool provides recommendations regarding optimizing headings, meta-descriptions, content structure, etc.
  3. You can do keyword research with the help of the tool to find focus and LSI keywords.

And so on…

Pictorial Demonstration of the Content Analysis by Surfer SEO tool:

“In the below image, you can see how the tool analyzed multiple aspects of the provided content and provided suggestions to improve its SEO.”

Our Ratings - 4.5.5

Our Review - Surfer SEO is widely appreciated for its comprehensive content analysis capabilities, including keyword density, content structure, and SEO audits. Users find it incredibly useful for enhancing on-page SEO, making it a top choice for content marketers.

2. Paraphrase Online

Paraphrase Online is a paraphrasing tool that is built on advanced language models to rephrase existing content into a new and improved one.

How Can You Use Paraphrase Online for SEO Optimization?

This tool can help you enhance SEO optimization in multiple ways.

  • You can use the tool to remove instances of plagiarism from your content to enhance its uniqueness.
  • The paraphrasing tool can help you improve the readability of your content by replacing complex wording with simple and removing redundancies. It will result in better SEO optimization of your content.
  • You can use the tool to remove keyword stuffing from your content.

Practical Example:

We passed a sample text that had frequent (above the optimal range) use of " Motivational " keywords through the tool. The tool removed the stuffing by replacing the keyword with its contextually correct synonyms.


Our Ratings - 3.5/5

Our Review - This tool helps improve the uniqueness and readability of content by paraphrasing existing text. While it's useful for avoiding plagiarism and enhancing content quality, its effectiveness can depend on the complexity of the text and the user's need for nuanced language.

3. Google Search Console

Google Search Console is a free-to-use online tool offered by Google. It helps webmasters to monitor, maintain, and improve your site’s ranking in Google SERPs.

Role of Google Search Console in SEO Optimization

Here are some beneficial uses of Google Search Console (GSC):

  • With the help of GSC, you can check your site’s performance in the Google SERPs. You can analyze multiple things like CTR (click-through rate), Impressions, clicks, and position of your pages in the SERPs.
  • The tool will allow you to see indexed web pages and non-indexed ones. Along with this, it will let you know about indexing issues.
  • GSC provides a “URL Inspection” feature to inspect specific URLs of your site.
  • At GSC, you can submit your site’s XML sitemap to help Google crawlers understand your website structure and crawl each page easily.

For Example,

The below image of the Google Search Console shows the multiple aspects of the performance of our site.

Our Ratings - 5/5

Our Review - As a free tool offered by Google, it is essential for website owners looking to track their site's performance directly in Google's search results. It's highly rated for its ability to provide insights into impressions, clicks, and indexing issues.

4. Text Summarizer

Text Summarizer is an AI-powered tool that uses advanced algorithms to summarize or enclose long-form content within a short number of words. While summarization, the tool does not change the actual meaning of content but writes a summary around all the key points of it. 

Multiple Ways You Can Use Text Summarizer for SEO Optimization

We listed multiple ways through which you can use the tool for SEO purposes:

  • You can use the summarizer to turn your wordy content pieces into concise and straightforward ones. Doing so will make your content user-friendly.
  • You can utilize the tool to write meta-descriptions effectively.
  • With the summarizer, you can easily write SEO-friendly introductions and conclusions.

Practical Example:

“We created the below meta-description for a blog with the help of the text summarizing tool.”


“By delivering valuable and compelling content, businesses can deepen connections with their audience, enhance their online presence, and drive sustainable growth.”

Figure Showing the Summarization:

Our Ratings - 4/5

Our Review - This AI-powered tool is valuable for condensing content without losing the essence of the message. It's particularly useful for creating meta descriptions and SEO-friendly summaries, though its precision can vary based on the input complexity.

5. Gemini

Gemini, formerly called “Google Bard,” is one of the most widely used tools globally. It is an AI-built chatbot that converses with users like a human. People use the tool for multiple purposes. You can also get its help for SEO optimization.

SEO Things that You Can Do With the Gemini

There are multiple ways that you can use Gemini for SEO optimization. In the below sections, we’ve discussed some prominent ones.

  • You can ask the tool to fix a particular keyword naturally in your content.
  • You can ask the Chatbot to write meta-descriptions of your content pieces.
  • If your web pages have thin content, you can expand it with the help of the tool.

And so on…

A Real-Time Example:

We asked the Gemini to naturally fix the keyword “Pollution” in the text below.


“Petroleum, often referred to as crude oil, stands as the lifeblood of modern industrial society, powering economies and fueling transportation worldwide.”


Our Ratings - 4.5/5

Our Review - Known for its conversational capabilities, Gemini is a versatile tool in content creation, particularly in fixing keywords naturally within the content and generating meta descriptions. It's highly innovative but still new to some users.

6. Grammar Checker

Grammar check is an online tool that is designed to check and highlight grammatical, typos, as well as punctuation issues in writing. That’s not the end of the tool, but it provides correct suggestions for every error to remove it.

Use of Grammar Checker While SEO Optimization

The Grammar check can improve the SEO optimization of your content by making it free of all sorts of grammar, spelling, and punctuation errors. With this, the tool not only improves SEO but also user experience.

Practical Example:

We used the tool to check and remove grammatical and typos issues from sample content.


Our Ratings - 4/5

Our Review - Essential for polishing content, this tool is fundamental for ensuring grammatical accuracy, enhancing readability, and overall SEO. While highly effective, the depth of its checks can sometimes miss nuanced language errors.

7. SEOptimer

SEOptimer is also an online tool that provides multiple website and content optimization features. It will comprehensively review your website and provide recommendations accordingly.

Use of SEOptimer In SEO Optimization

In the below sections, we will discuss the roles of SEOptimizer.

  • You can use this SEO tool to audit your website comprehensively. It will let you know all the problems and provide recommendations.
  • You can evaluate your website’s performance with the use of the SEOptimer. It will give you insights into your website's loading speed, page, size, and technical aspects.
  • With the tool, you can easily conduct keyword research to find relevant keywords.
  • You can utilize the tool to generate meta-tags, keywords, robots.txt, and XML sitemaps.

And so on…

Practical Use of the SEOptimer:

We audited a website with the help of the tool. The tool provides stats about the multiple aspects of our site. It also showed the site's issues and provided recommendations to resolve them.

Image Showing the Audit Done by the Tool:

Our Ratings - 4.5/5

Our Review - SEOptimer offers a broad range of features, from website audits to performance evaluations, making it a robust tool for website optimization. It's particularly appreciated for its detailed feedback on how to improve various SEO aspects.

8. Screaming Frog

Screaming Frog is also one of the valuable and popular tools for SEO optimization. It is a helpful tool that analyses a website’s structure and highlights all the technical issues that can hurt search engine ranking. Moreover, the tool also audits the On-page SEO of websites.

How to Use Screaming Frog for Your Site SEO Optimization

This SEO tool is versatile, and you can optimize multiple SEO factors. Below are some prominent uses of the Screaming Frog:

  • You can use the tool to identify web pages that have low-quality meta-tags. Furthermore, you can use the SEO tool to optimize meta-tags.
  • The tool is useful for instantly checking and removing broken links from your site. Doing so will ultimately improve its SEO.
  • You can use the Screaming Frog to analyze your website images and Alt-tags.
  • The tool is c

And so on…

Image Showing the Audit of a Website by Screaming Frog SEO Tool:

Our Ratings - 4.5/5

Our Review - This tool is a favorite among SEO professionals for its thorough analysis of website structure and on-page elements. Its ability to identify technical issues quickly makes it an invaluable part of any SEO toolkit.

9. DA PA Checker

A DA PA Checker is also a helpful SEO optimization tool. It indicates the website's page authority, domain authority, and spam score.

How to Use DA PA Checker SEO Optimization Tool

Here are some ways in which you can get help from DA PA checker for SEO optimization:

  • You can use the tool for competitive analysis by checking your website and competitors.
  • This tool will prove helpful in gaining high-quality backlinks. It will allow you to check high-authority websites so that you can focus on getting links from them.
  • You can regularly check the DA and PA of your web pages and identify which ones are gaining higher authority over time.

And so on…

Practical Example:

We checked the DA and PA of a website with the help of the tool.


Our Ratings - 3.5/5

Our Review - This tool is useful for checking the authority of websites, and it is crucial for backlink strategies and competitive analysis. However, its utility is more specialized than other tools on this list.

10. Google Trends

Google Trends is another widely used SEO tool that tells the popularity or trend of keywords/queries on Google over time.

Helpful Roles of Google Trends In SEO Optimization

You can use Google Trends for SEO optimization in the following ways:

  • Choose trendy topics relevant to your site niche.
  • Compare keywords to choose the best one.
  • You can use related queries listed by the tool as LSI keywords in your content.

And so on…

A Real-Time Use of Google Trends:

“We used Google Trends to check the popularity of the Keyword “Health Issues” in Australia.”

Our Ratings - 4/5

Our Review - Google Trends is excellent for understanding keyword popularity and trends over time, which is crucial for topic selection and keyword research. While highly informative, its effectiveness is more strategic than technical.

Bonus: Learn about off-page vs on page optimisation.

How We Evaluate SEO Optimization Tools

1. Our Evaluation TeamWe've assembled a diverse group of experts from fields such as digital marketing, SEO strategy, web development, and content creation. Each brings extensive professional knowledge and a unique perspective on the effectiveness of SEO tools for improving online visibility.

2. Hands-On TestingOur team conducts in-depth testing by integrating each SEO tool into our regular workflows. This process includes everything from setup to exploring advanced features, allowing us to genuinely understand the tool's impact on our productivity and SEO results.

3. Criteria for EvaluationOur evaluation is both thorough and detailed, assessing tools based on usability, effectiveness, feature range, scalability, customer support, and security. We also evaluate more nuanced aspects like the tool's interface design and its compatibility with other platforms, along with its effect on our team's efficiency and morale.

4. Expert Reviews CompilationEach team member records their personal experiences with the SEO tools. We compile these insights into a comprehensive review. Through discussion and analysis, we form a consensus, ensuring our final recommendations reflect both individual assessments and collective judgments on the tools' advantages and drawbacks.

Also learn about AI content detection tools which will help you detect the AI generated content.


SEO executives use several online tools to optimize their websites. In this post, we listed the 10 best online tools that you can use for SEO optimization. To help you understand their functionality, we used the tools practically.

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