How to Create a Bio Link for Instagram (Step by Step Guide)

April 1, 2024
8 Minutes
Modified on:
April 1, 2024
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Instagram is one of the most influential social platforms. With every scroll, users are exposed to brands, creators, artists, and influencers showcasing their offerings. Amidst all the captivating content, however, lies the underrated hero - the bio link. A simple yet potent tool, this link acts as a bridge, connecting Instagram's realm to a broader online universe. The challenge for many is making the most of this single-link opportunity, and that's where Neo shines as an exceptional solution.

What is a Biolink?

At its core, a bio link is the hyperlink Instagram permits in a profile's bio, acting as a multi-dimensional doorway. Its task is to direct followers or visitors to a plethora of online destinations, be it a contact form, a blog, an e-commerce platform, a new song release, or even a YouTube channel. The potential of a biolink is vast, serving as a conduit to funnel Instagram's massive traffic towards strategic destinations, leading to conversions, sales, or simply greater online visibility.

Step-by-Step Guide to Creating a Bio-Link for Instagram with Neo

Purchase the Email: Begin by acquiring the email, which is the gateway to accessing the Neo site editor:

Accessing as an Admin: Ensure you have admin privileges, as only admins are granted the rights to access the site editor and publish the site.

Via Neo Admin Panel:

  • Navigate to the Neo Admin Panel.
  • Locate "Neo Site" in the left navigation bar.
  • Click on "Setup now!" to initiate the site editor.

Through Neo Webmail:

  • As an admin, head to your Neo webmail interface.
  • Locate and click on the "Site" option from the app switcher at the top left corner of your screen.
  • This action will launch the Neo Site editor in a new browser tab.

Using the Neo Mobile App:

  • Open the Neo mobile application on your device.
  • Tap the icon at the top left corner to reveal the side menu bar.
  • From the menu options, select "Neo Site" to access the site editor.

Once you've followed the above steps, the NEO site editor will be displayed.

The Neo site editor allows users to personalize various aspects of the bio link page. This includes selecting a site theme for consistent and appealing aesthetics, uploading a company logo for professionalism and brand recognition, defining a site title and description to provide context about the business, integrating a custom external link, and embedding social media handles for authenticity. Additionally, users can enhance interaction by enabling direct communication via a WhatsApp chat function and incorporating a contact form for streamlined visitor inquiries.

How to Add Your Bio-Link (One Page Website) to your Instagram Profile

Adding a link to your Instagram bio is a straightforward process. Instagram allows you to include one clickable link in your bio, which can direct your followers to a website, online store, blog, or any other web page you want to promote.

Here's how to do it:

1. Open the Instagram App

Ensure you have the Instagram app installed on your mobile device, and log in to your Instagram account if you still need to log in.

2. Go to Your Profile

Tap your profile picture or the profile icon in the bottom right corner of the app to access your profile.

3. Edit Your Profile

To edit your profile and add a link to your bio, tap the "Edit Profile" button located just below your profile picture and bio.

4. Add the Link

In the "Website" field, you can add the URL you want to link to. Tap on the "Website" field to enter or edit the URL.

5. Save Your Changes

After entering the URL, make sure it's correct. You can also add a description or call-to-action in your bio text to encourage users to click on the link. Once you are satisfied, tap the checkmark or "Save" button in the top right corner to save your changes.

6. Verify the Link

After saving, you can return to your profile to ensure that the link is correctly displayed in your bio. It should appear as a clickable link, usually in a different color from the rest of your bio text.

7. Test the Link

It is a good practice to click on the link from your profile to ensure it takes you to the intended destination. This way, you can be sure that your followers will have a seamless experience when they click on it.

Please remember Instagram allows only one clickable link in your bio. If you want to share multiple links, consider using a bio-link service or update the link periodically to promote different content or web pages. Instagram's features may change over time, so checking for any updates or changes to the platform's linking capabilities in 2023 is a good idea.

Challenges with Instagram's One-Link Policy

The elegance of Instagram lies in its simplicity. However, its one-link policy often becomes a double-edged sword. On one side, it ensures a neat and decluttered profile; on the other, it poses a significant challenge, especially for dynamic entities with multiple online touchpoints. Imagine a musician with a new album, an ongoing tour, merchandise, and a YouTube channel. How do they choose just one link? Consider a brand with multiple product launches, blogs, and an e-commerce store. Prioritizing becomes a daunting task, making the need for an effective biolink solution palpable.

Benefits of Using Neo for Your Biolink

Enter Neo, a platform that seamlessly integrates the versatility of a one-page website with the professionalism of a business email. Here's how Neo transforms the bio link game:

Unified Digital Experience: Neo isn't just a link tree alternative; it's a comprehensive digital platform. With its integrated email product, visitors can explore, connect, and communicate, all through a single link.
Effortless Design: With Neo’s pre-curated themes, creating a bio link page that resonates with your brand identity is a breeze. Say goodbye to tedious design hours.
Established Professionalism: Not every brand or individual has a pre-existing domain. Neo understands that. Hence, users can craft a bio link page using the domain tied to their Neo email, ensuring brand consistency without extra costs or setup.
Engage Across Platforms: In the interconnected world of social media, Neo’s effortless integration feature ensures that followers can transition from Instagram to any other platform, be it Twitter, LinkedIn, or Facebook, amplifying your online presence.

Maximizing Your Bio Link’s Potential

A bio link isn't static; it’s as dynamic as your brand. Here’s how to keep it vibrant and engaging:

Stay Updated: Whether it's a new product launch, a recent blog post, or an upcoming event, ensure your bio link page reflects your latest endeavors.
Maintain Brand Consistency: Your bio link page is an extension of your brand. Ensure the aesthetics, tone, and content are consistent with your brand's image.
Engage Directly: With the integrated email system, take your time with users. Engage with them directly, answer queries, or even offer exclusive deals.


In the sprawling world of Instagram, where content is consumed rapidly, your bio link is a moment of pause, an invitation to explore further. Ensuring this invitation is captivating and comprehensive is crucial. With Neo, you're not just offering a link but a universe of your digital existence. It is about making that first Instagram impression not just excellent but unforgettable.

Dive into the Neo ecosystem and see the transformation unfold. Experience the Neo difference and make every click count. Join Neo now!

Get Business Email

No domain name required

Get a Bio Link Tool

With Email and Domain

Get started