The Ultimate Guide to Google Workspace: Pricing, Features & Review with Pros & Cons

April 19, 2024
8 Minutes
Modified on:
April 19, 2024
Written by:
Manali K
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What is Google’s Business Email (Google Workspace)?

Google Workspace (formerly known as G Suite) is Google's comprehensive suite of cloud-based productivity and collaboration tools, which includes Google's business email service. This professional email service is one of the core offerings of Google Workspace, enabling businesses to use custom, branded email addresses that match their domain name.

Apart from Gmail, Google Workspace includes several other tools like Google Drive, Docs, Sheets, Slides, Calendar, Meet, and many more. These tools are all integrated to provide a seamless work environment where teams can collaborate effectively, in real time, from any part of the world.

Why Your Business Needs a Professional Email Address for Communication

The importance of having a professional email for your business cannot be overstated. A professional email address, typically your name or department @ your company's domain, provides a level of credibility that generic emails like or simply can't match. Consider the difference between receiving an email from and The latter immediately communicates professionalism and signals that you're a legitimate business representative.

In addition to brand perception, having a professional email allows for better organization and efficiency. For example, you could create specific emails like or, allowing customers to contact the correct department directly. This helps streamline your customer service and ensures swift response times.

Moreover, a professional email linked with a suite like Google Workspace or Microsoft 365 can significantly enhance your team's productivity. These platforms provide seamless integration with tools designed to aid collaboration, document sharing, scheduling, and more, all under your business domain.

According to a Verisign report, 65% of consumers believe a company-branded email is more credible than a business using a free email account. A professional email is not just a nice-to-have but a must-have in today's digital business world.

Difference Between Free Gmail & Google Workspace

Feature Free Gmail Google Workspace
Email Address email address Custom domain email address
Storage 15 GB for Gmail, Drive, and Photos 30 GB - 5 TB depending on the plan
Collaboration Tools Google Docs, Sheets, and Slides with limited features Full access to Google Docs, Sheets, and Slides with real-time collaboration
Video Conferencing Google Meet with up to 100 participants Google Meet with up to 250 participants and recording capabilities
Security Standard Google security Advanced security features with data loss prevention
Customer Support Limited support 24/7 phone, email, and chat support
Ads Personalized ads No ads
Admin Controls Not available Available, including user management, device management, advanced security settings, etc.

Tools & Features of Google’s Business Email

Stepping into the Google Workspace, you start with a custom Gmail, decked out with your domain for that professional touch, superior spam filters, and advanced security controls. Next up is Meet, your go-to for secure video conferencing, bringing up to 250 people with features like screen sharing and real-time captions. Don't forget Google Chat, your handy assistant for quick team messages, file sharing, and video meeting transitions. The drive is your all-in-one stop for secure file storage and sharing, with cloud storage that scales with your plan. For your creative needs, Docs, Sheets, and Slides let you collaborate in real time with built-in templates and Microsoft Office compatibility. Calendar's got your back for scheduling with intelligent suggestions and shared calendars, while the Admin Panel is your command center for managing users, devices, and settings. All these tools work harmoniously, so you can focus on what you do best - running your business.

Google Workspace Plans & Pricing

Dipping into Google Workspace plans, we start with the Business Starter. At a palatable $6/user/month, it gets you a business email, video meetings for 100 folks, and 30GB of cloud storage per user - along with solid security.

For those needing more, the Business Standard, at $12/user/month, adds meeting recording, bumps up participants to 150, and shoots your cloud storage to a mighty 2TB/user.

If you're in the big leagues, the Business Plus plan at $18/user/month amps up meetings to 250 participants, hands you 5TB cloud storage per user, and gifts you advanced security and management controls.

Then there's the Enterprise plans - top-tier offerings for the big hitters. They roll out the red carpet with extensive storage and premium features. Pricing for these? You'll need to chat with Google's sales team.

With these choices, Google Workspace has a spot for everyone, start-ups or industry giants.

Pros & Cons of Google’s Business Email

Pros Cons
Professionalism: Your business gets a boost with your domain name in Google Business Email. Dependence on Internet Connection: While great online, Google Workspace requires a stable internet connection and only offers limited offline options.
Integration: Google Workspace and all its apps work together like a well-oiled machine, making teamwork a breeze. Learning Curve: If you're new to Google, there can be a learning curve to get the hang of things.
Accessibility: With Google's cloud-based system, you can access your email whenever and wherever you are. Limited Customization: If you're after a personalized touch in layout and design, Google Business Email might leave you wanting.
Reliability & Uptime: Google's 99.9% uptime guarantee means you can count on your email being up and running when needed. Data Privacy Concerns: Despite robust security measures, some users worry about data privacy with Google's servers.
Advanced Search & Organization: With Gmail, you'll find it easy to sort through your emails thanks to its powerful search and neat organizational tools. Price: Though Google Workspace provides excellent value, the cost may be steep for smaller businesses or startups.
Security: With Google's stringent security measures like two-step verification and data loss prevention tools, you're in safe hands. Complex Admin Console: Google's admin console can be complex for those without IT expertise.
Collaborative Features: With Google Workspace, teamwork is made easy with real-time updates on shared documents, spreadsheets, and presentations. Limited Third-Party Integration: Google Workspace could better integrate some third-party apps and services.
24/7 Support: As a Google Workspace user, you enjoy round-the-clock support via phone, email, and chat. -

Solve the complexity of Google Workspace with Neo.

Creating a professional business email with the traditional method can be akin to piecing together a complex puzzle. You have first to secure a domain name that resonates with your brand. Then comes the task of integrating it with an email hosting platform - a process that can often be quite technical and lengthy. And that's only part of it - ensuring everything operates seamlessly is another hurdle.

For small businesses or freelancers, this can turn into a substantial challenge. However, Neo's revolutionary solution is making things a whole lot simpler. With Neo, you no longer have to Juggle multiple tasks yourself. Instead, you have a one-stop platform that manages all the setup and configuration.

Even as it simplifies and accelerates the process, Neo ensures no compromise on quality. It eliminates the stress associated with creating a professional business email. 

Plus, it's more economical as it obviates the need for multiple service subscriptions. So, to sum it up, Neo is a game-changer, striving to make setting up professional emails straightforward and hassle-free for businesses and individuals.

Feature Neo Google Workspace
Cost Starts from $1.99 Starts from $6
Ease of setup Simplified setup with minimal technicality It might require a bit more technical understanding
Domain needed? No, a free domain name provided Yes, you need to own or purchase a domain
Free one-page site Yes No
Additional Tools One-page-site & Free Domain Name Offers Google Docs, Sheets, Slides, and more
Predictive Text No Yes
Offline Functionality No, it requires an internet connection Yes, limited functionality offline

*8 Well-Known Brands Utilizing Google's Business Email

  1. Whirlpool Corporation: This multinational manufacturer and marketer of home appliances switched to Google Workspace to encourage real-time collaboration and improve productivity across their many global locations.
  1. AirAsia: One of the leading low-cost airlines in Asia, AirAsia reportedly uses Google Workspace to connect their dispersed teams, increase efficiency, and reduce the need for back-and-forths.
  1. Veolia: The French transnational company with activities in water management, waste management, and energy services uses Google Workspace to enhance communication and collaboration across its global teams.
  1. Banco Bilbao Vizcaya Argentaria (BBVA): BBVA, a multinational Spanish banking group, leverages Google Workspace to improve internal communication, enhance collaboration, and drive innovation.
  1. State of Arizona: The State of Arizona migrated to Google Workspace to improve government efficiency, increase security, and reduce costs.
  1. PwC: One of the world's largest professional services networks, PwC, reportedly uses Google Workspace to foster innovation and help teams work more collaboratively and efficiently.
  1. Colgate-Palmolive: The multinational consumer products company uses Google Workspace to connect their global teams, enabling them to collaborate in real-time and work from any device, anywhere.
  1. Nielsen: The global measurement and data analytics company uses Google Workspace to help its team members seamlessly collaborate across different regions and time zones.

*Please verify this information from the respective companies or Google's official website for the most accurate and current details.

Brief Guide On Setting up a business email account with Google Workspace

Creating an account with Google's Business Email is straightforward:

  1. Visit the Google Workspace website and click "Get Started."
  2. Provide your business information and the number of employees.
  3. Register your business domain or buy one during registration.
  4. Create your user account, which will be the admin account.
  5. Set up your billing and complete the signup process.
  6. Verify your domain if you already have one.

For more in-depth information on this procedure, we suggest exploring our detailed guide on creating your business Gmail account.

Wrapping up

Google's Business Email, part of the broader Google Workspace suite, is a robust and valuable tool for businesses of all sizes. It not only provides a professional email solution but also integrates a variety of productivity and collaboration tools. While Gmail alternatives exist, the convenience, security, and features of Google Workspace make it a compelling choice.


Google constantly updates and improves its services, including Google Workspace. Therefore, regularly checking the official Google Workspace website for the most accurate and current information is essential. 

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