Create Business Gmail Account (Google Workspace Email for Businesses) 2024

April 19, 2024
10 Minutes Read
Modified on:
April 19, 2024
Written by:
Manali Kulkarni
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Gmail is a cornerstone for business communication in many organizations worldwide. As a part of Google Workspace, it offers a myriad of features such as seamless email delegation, centralized administration, and advanced security features. Herein, we will discuss the step-by-step process to create your free Gmail for business account, explore Gmail for business plans and pricing, weigh the pros and cons, and assess viable alternatives.

Create Business Gmail Account (Google Workspace Email for Businesses) 2024

The process of setting up a free Gmail for business account is essentially creating a Google Workspace account with a free 14-day trial. Here are the steps:

Step 1. Visit the Google Workspace Website:

Go to the Google Workspace website.

Step 2. Click on "Free Trial":

The "Get Started" button can be found on the top right corner of the webpage.

Step 3. Enter Your Business Information:

The setup process will ask for information about your business. This includes your name, current email address, business name, and business size.

Step 4. Choose a Domain

You have two options. You can use a domain you already own, or purchase a new domain through Google.

Step 5. Set Up User Accounts:

Create user accounts for your business. This is where you'll set up your email addresses.

Step 6. Verify Your Domain:

If you're using an existing domain, Google will require you to verify it. This usually involves adding a record to your domain’s DNS settings.

Step 7. Select Your Billing Plan:

Even though you are signing up for a 14-day free trial, Google requires you to select a billing plan. You will not be billed until the trial period ends.

Step 8. Review and Complete Sign Up:

Double-check all information, agree to the terms and conditions, and complete your sign up.

Step 9. Set Up Your Gmail Account:

Once you have created your Google Workspace account, log into Gmail using your newly created business email address.

Bonus: Also learn about how to create a new gmail account for a personal use.

Gmail for Business: Plans and Pricing

Google Workspace offers three primary plans: Business Starter, Business Standard, and Business Plus.

  • Business Starter: Costs $6/user/month. It includes professional email, 30 GB of cloud storage, and access to Google's productivity suite.
  • Business Standard: Costs $12/user/month. It offers all the Business Starter benefits plus 2TB of cloud storage, and additional features like smart search across Google Workspace.
  • Business Plus: Costs $18/user/month. This plan adds advanced features such as Google Vault for eDiscovery, as well as 5TB of cloud storage per user.

Gmail for Business Features

  1. Custom Business Email with your Domain: This feature allows businesses to maintain professionalism and brand consistency with a custom email domain. Instead of having the "" suffix, emails can end in the business's domain name, such as "". This helps boost your brand recognition.
  1. 30GB to Unlimited Google Drive Storage: Gmail for Business provides significantly more storage than the free version. Depending on your subscription, you could have anywhere from 30GB to unlimited storage space on Google Drive. This allows for storage, sharing, and collaboration on a large number of files, including documents, spreadsheets, and presentations.
  1. 24/7 Support: Businesses require constant uptime and support. With Gmail for Business, you have access to Google's support team 24/7 via phone, email, or chat. This ensures that any issues you encounter can be addressed promptly, minimizing disruption to your business operations.
  1. Security and Management Controls: Enhanced admin controls let administrators configure security settings, control user access, schedule emails, manage devices, delete mass emails and set up data loss prevention rules (recover deleted email) and deleting the google workspace account seamlessly. Detailed reports offer insights into system activity, aiding in proactive issue detection and resolution.
  1. Google Workspace Sync for Microsoft Outlook: This feature allows you to continue using Microsoft Outlook while taking advantage of Google Workspace's features. It syncs your mail, contacts, calendar events, and notes between Outlook and Google Workspace, providing seamless integration.
  1. Mobile Device Management: With the rise of BYOD (Bring Your Own Device) culture, it's important to keep company data secure. This feature allows admins to enforce passcodes and erase confidential data on lost devices. It also allows locating lost devices, all while maintaining the user's privacy.
  1. Data Loss Prevention for Gmail and Drive: Data Loss Prevention (DLP) is a set of tools that prevents sensitive information from being shared outside the organization. DLP can recognize sensitive information like credit card numbers or terms related to proprietary projects. It can be set to warn users or block sharing altogether.
  1. Enterprise-Grade Access Control with Security Key Enforcement and Google 2-Step Verification: These features provide enhanced security by requiring users to undergo two-step verification. Additionally, businesses can enforce the use of security keys, a physical device that connects to a computer to authenticate the user, further bolstering security.
  1. Gmail Confidential Mode: Confidential Mode allows users to send emails that expire after a certain period of time. Senders can also revoke access to the email at any time. In addition, recipients of the confidential message won't have the option to forward email in gmail, copy, print, or download messages, enhancing data security.
  1.  Smart Compose and Reply: Using machine learning, Gmail helps users draft emails faster by suggesting common phrases as they type. Additionally, Gmail can provide "Smart Reply" suggestions, quick, AI-generated responses that may be relevant to the email received, saving time and increasing productivity.

Pros and Cons of Using Gmail for Business


  1. Integration with Google Services: Gmail for business seamlessly integrates with other Google services like Google Drive, Google Docs, Google Sheets, Google Slides, Google Meet, Google Calendar, etc. This allows for easy collaboration and communication between team members.
  1. Reliability and Uptime: Google's servers are known for their reliability. They offer 99.9% guaranteed uptime, which is crucial for businesses to ensure continuous operations.
  1. High Storage Capacity: Google Workspace provides ample storage capacity (30GB on the basic plan, and unlimited on business and enterprise plans, if you have more than 5 users) which is quite beneficial for businesses.
  1. Security and Compliance: Google has robust security protocols, including two-step verification and single-sign-on. It also complies with many global data protection regulations, ensuring data security for businesses.
  1. Scalability: Google Workspace is scalable. As your business grows, you can add more users or increase storage capacity. It's easy to manage users, devices, and data security, all from a central Admin console.


  1. Privacy Concerns: As with many cloud-based services, using Gmail for business may raise privacy concerns. Google has been criticized for scanning emails for ad targeting, and although they've stopped this practice for Gmail, some businesses are still wary.
  1. Limited Customization: Compared to some other platforms, Gmail offers limited customization options. For instance, companies can't change the layout of Gmail to suit their specific business needs.
  1. Learning Curve: For businesses that aren't familiar with Google's ecosystem, there might be a learning curve involved in using Gmail and related Google Workspace applications.
  1. Inconsistent experience: Google has improved product cohesion over time, but some Google tools are great and see improvements over time (like Google Docs and Google Meet), others are unintuitive (Google Chat) or poorly organized (Google Drive). Google’s tools are also well integrated on Android, but not as well integrated for Apple device users.
  1. Dependence on Internet Connection: Gmail works best with a good internet connection. While offline modes are available, full functionality requires internet connectivity, which may pose problems in areas with unstable connections.
  1. Cost: While Google Workspace offers many benefits, it's not free. The cost may be a deterrent for smaller businesses or startups with tight budgets. There are free alternatives that, while they may not offer the same level of integration or features, can perform the basic tasks required.

Alternatives to Gmail for Business

Google Workspace Neo Microsoft 365 Zoho Workplace
Price (per user/month) Starts at $6 Starts at $1.99 Starts at $5 Starts at $3
Storage Starts at 30 GB 10GB and 50GB plans Starts at 1 TB Starts at 30 GB
Free Trial 14 days 1 Month 1 month 15 days
Key Features Gmail, Drive, Docs, Meet Easy set-up without Domain, Free One Page Website, email campaigns (upcoming), appointment bookings Outlook, Word, Excel, Teams Mail, Cliq, WorkDrive, ShowTime

Frequently Asked Questions

1.  Is Gmail for business free?

A: No, Gmail for business, part of Google Workspace, is not free. However, Google Workspace offers a 14-day free trial for new users.

2.  Can I use my domain with Gmail for business?

A: Yes, during the setup process, you have the option to use an existing domain or purchase a new one through Google.

3. How much does Gmail for business cost?

A: Google Workspace plans start at $6/user/month for the Business Starter plan. The Business Standard plan is $12/user/month, and the Business Plus plan is $18/user/month.

4.  Can I switch my plan later on?

A: Yes, Google Workspace allows you to switch between plans as your business needs change.

5.  What are the alternatives to Gmail for business?

A: There are several alternatives to Gmail for business, including Microsoft 365, Zoho Workplace, and Slack, each with its own features, pricing, and storage options.

6. What happens after the Google Workspace trial period ends?

A: After the 14-day trial period, Google will automatically bill you according to the plan you selected during setup. If you don’t want to continue, you need to cancel the service before the trial period ends.

7. How is the security of Gmail for business?

A: Gmail for business provides robust security measures, including two-step verification, spam filtering, and phishing protection. Additionally, Google Workspace includes advanced device and data controls for enhanced security.

8. Can I create multiple email addresses with my Google Workspace account?

A: Yes, you can create multiple user accounts (and hence email addresses) under your Google Workspace account. The number may be limited based on the plan you've chosen.


Gmail for business, part of Google Workspace, offers an integrated platform for businesses to collaborate and communicate effectively. While the process of setting up an account is relatively simple, understanding its cost structure, pros and cons, and viable alternatives is crucial for

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