HubSpot for Email Marketing - Pricing, Reviews and Comparison

April 26, 2024
13 Minutes
Modified on:
April 26, 2024
Written by:
Swati Bucha
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Email marketing is crucial for businesses as it offers direct communication with customers. It is a cost-effective way to market your business conveniently to a wider audience, and as a result, it drives sales. You can implement all the best email marketing practices and strategies with the right platform! 

Platforms such as HubSpot for email marketing empower businesses to create, automate, and analyze email campaigns seamlessly. The best part is Platforms like these work like building a Lego house, and you do not need to know complex codes to establish a promotional tool for your business.

HubSpot for email marketing helps grow businesses by promoting them across digital platforms. It helps businesses make and send emails conveniently with the help of customizable templates.

Features of HubSpot For Email Marketing 

HubSpot is one of the top email marketing platforms that assists in creating and automating complex marketing campaigns easily. Let’s look at the different features HubSpot offers for email marketing:

  1. Integration with CRM Platform: The customer relationship management (CRM) software in HubSpot emailing offers a holistic view of customer interactions, allowing businesses to tailor emails based on customer behavior and preferences for more targeted and effective communication. 
  2. Drag-and-Drop Editor: HubSpot is your blank slate! Quite literally, you can get as creative as you wish with your emails as it has a user-friendly drag-and-drop option. With this feature, you can easily design visually appealing emails without needing to have any professional degree in design. 
  3. Pre-loaded Email Templates: There is also a cure when you go through a creative block and not knowing where to start. You can browse through various campaign templates for your different targets and customize them further as per your requirements. 
  4. Automated Workflows: HubSpot for email marketing has features like automation, which enables a smooth workflow by sending emails automatically when needed, ensuring timely delivery and enhancing customer engagement effectively. 
  5. Analytics and Reporting Tools: You can see how well your emails are doing and change things to make them better. HubSpot’s analytics enable users to track email performance, measure metrics, and refine strategies for better results.

HubSpot Pricing Plans

It is essential to note that HubSpot for email marketing is a part of HubSpot’s Marketing Hub. Getting HubSpot’s email marketing tool is only possible if you buy a subscription to Marketing Hub based on the needs of your business needs. HubSpot for email marketing offers two sets of plans for different work prospects: 

Businesses and Enterprises Plan

It has a powerful set of email marketing tools to create, automate, and optimize email campaigns effectively, perfect to fulfill the needs of a large team. Under the Business and Enterprise Plan, HubSpot offers two pricing options that provide features to meet the needs of established businesses. 


  • Advances Email Personalisation

With dynamic content and personalization options, users can customize emails based on context attributes, behaviors, and preferences, leading to higher engagement and conversion rates. 

  • Automated Workflows

This feature in HubSpot emailing offers a versatile array of tools to simplify email marketing efforts. Users can utilize AI in email marketing to automate email sending, lead scoring, and insightful reviews through careful segmentation

  • Extensive A/B Testing

Looking to constantly be better at business through considering constructive reviews? The comprehensive A/B testing provides the ability to test various elements in your emails, like the subject line, content, and times. With a thorough review of these insights, users can refine their strategies by re-molding the already existing ones. 

  • Analytics and Reporting

This tool helps to track the performance of email campaigns. Users can monitor metrics such as open rates, conversion rates, website performance, lead generation, and customer engagement. This feature also enables users to create dashboards and metrics tailored to their specific business objectives and key performance indicators (KPIs).  

Individuals and Small Teams Plan

It offers a user-friendly interface and essential features for email creation and management, which is perfect for a small team. The Individual and Small business plans come with three different pricing options, and you get features as per the plan you have subscribed to for your business. 


  • Email Templates and Drag-and-Drop Editor

HubSpot offers its users access to various customizable email templates that can be easily personalized through easy drag-and-drop options.

  • Basic Automation 

Users can set up simple email workflows and triggers based on contact actions, such as form submission or email opens. 

  • Email Marketing 

Users get email marketing but with an email send limit. In the free pack, users can only send 2000 emails, that too with HubSpot branding. In the starter pack, the limit gets relieved with a 5x marketing contact tier email send limit with no HubSpot branding. 

  • Basic Analytics and Reporting

Reporting capabilities in the small business plan are standardized with fewer customizable options. In terms of the number of reports that you can generate with not-so-in-depth details.

HubSpot’s email marketing plan for businesses and enterprises provides a comprehensive suite of features to drive engagement, nurture leads, and optimize campaign performance. On the other hand, the marketing tool for email creation and management and basic automation capabilities help smaller businesses and teams execute plans effectively. 

Comparison of All Plans Offered by HubSpot

The following table compares the pricing and features offered by HubSpot’s Marketing Hub. And the Marketing Hub is an all-in-one platform that streamlines your marketing efforts to increase efficiency and drive results. From personalized email marketing tools and campaign management to marketing analytics and reporting dashboards, HubSpot provides you with a bundle of marketing tools to attract quality leads and save time and resources. 

Let’s look at the four different plans users can utilize HubSpot for email marketing:

Features Free Starter Professional Enterprise
Pricing $0/month $18/month $800/month $3,600/month
Reporting Dashbord 3 dashboards with 10 reports/dashboard 10 dashboards with 10 reports/dashboard 25 dashboards with 30 reports/dashboard 50 dashboards with 30 reports/dashboard
Email Marketing 2000 emails with HubSpot branding/calendar month 5x marketing contact tier email send limit with no HubSpot branding/calendar month 10x marketing contact tier email send limit with no HubSpot branding and additional features/calendar month 20x marketing contact tier email send limit with no HubSpot branding and additional features/calendar month
Email Health Reporting Limited Limited Additional features Additional features
Number of Email Automation Actions 1 10 Unlimited Unlimited
Web traffic analytics Standard dashboard Standard dashboard Customizable dashboard Customizable dashboard
SEO recommendations and optimization Basic Basic Advanced Advanced
CTAs No No custom targeting by country or referral URL Custom targeting by device type, country, and referral URL Custom targeting by device type, country, and referral URL
Dynamic Personalization No No Yes Offers email marketing content provided by HubDB tables
Campaign Management No No Yes Yes
Omni-channel Marketing Automation No No 300 workflows for 10 teams 1000 workflows for 300 teams with predictive lead scoring and workflow health monitoring
Marketing Email Single Send API (Beta) No No No Yes

Reviews of HubSpot for Email Marketing 

It is essential to realize the fact that you need not be a tech expert to navigate through the entire world and workings of email marketing. With its user-friendly interface, the HubSpot email marketing platform simplifies the process of creating, managing, and analyzing email campaigns. Let’s look at the positive sides of using HubSpot for email marketing: 

  1. With its comprehensive features, from email automation and personalizations to A/B testing and analytics, the platform helps businesses create effective, target-specific email campaigns.
  2. HubSpot's unique feature of its integration with the CRM platform streamlines lead management and facilitates cohesive communication across different marketing and sales teams.
  3. HubSpot offers various support channels, including email support, live chat, phone support, and a comprehensive knowledge base. The support team's active responses and depth of expertise on technical issues are commendable. 

Likewise, let’s look at some of the cons of using HubSpot for email marketing: 

  1. The advanced features are available at expensive rates. It is a heavy investment for solopreneurs or small businesses wishing to leverage email marketing to boost their businesses. 
  2. The Free and Starter plan doesn’t offer much flexibility in the features to utilize the power of email marketing completely. 

In such cases, it is best to consider other email marketing service providers that offer essential tools at cost-effective prices, like Neo! 

Neo - Your Partner for Email Marketing Success

Neo is a robust email marketing platform designed to streamline and optimize email campaigns for businesses of all sizes. With a focus on simplicity and efficiency, Neo offers its users a user-friendly platform equipped with essential features to create, send, and analyze email campaigns effectively. Neo focuses exclusively on email marketing, allowing it to provide users with a more specialized and tailored experience.


  • Email Tracking Tool: Neo’s email marketing platform provides a read-receipt feature that provides valuable insights into recipient engagement and campaign effectiveness. With read receipts, users can track when recipients open their emails, providing real-time visibility into audience interaction. This feature enables the users to gauge the impact of their campaigns, identify which messages resonate most with their audience, and refine their email strategies accordingly.
  • Priority Inbox: The Neo email marketing tool offers users a valuable feature that automatically organizes the most important emails into a separate tab, enhancing efficiency and prioritizing critical communications. 
  • One-Page Website: The platform allows its users to choose their domain names with the one-page website feature as whatever fits the best for their business. This feature comes as a relief for the users who wish to see the name of their interest as the domain. Also, from a business point of view, it helps establish a brand identity, and users can establish trust and recognition among recipients. 
  • Turbo Search: The Turbo Search feature minimizes your chances of getting into a wild-goose chase on the email dashboard, hence helping you save your precious time. This feature allows users to easily locate specific emails, contacts, or campaign elements, saving valuable time and enhancing productivity. 
  • Smart Write: It is challenging to draft business emails, maintaining a balance between professionalism and engagement. Neo’s Smart Write simplifies this task and creates ready-to-use email drafts per desired tonality and format. 

Pricing Plans

The best part is the pricing! Neo’s fully-featured email marketing platform is available at cost-effective rates that don’t burn your wallet. Besides, users can utilize the free trial before committing to a paid plan.

Features Starter Standard Max
Pricing $1.99/mailbox/month(billed annually) $3.99/mailbox/month(billed annually) $7.99/mailbox/month(billed annually)
Mailbox Storage 10GB 50GB 100GB
One-Page Website for Free Free Free
Rich Webmail Yes Yes Yes
Inbuilt Calendar Yes Yes Yes
Campaign Mode No No Yes
Smart Write No No Yes
Priority Inbox No Yes Yes
Email Templates 1 Access to a library full of templates Access to a library full of templates
Read Receipts Upto 50 Yes Yes

Neo’s dynamic capabilities help businesses craft personalized campaigns efficiently. Businesses can elevate their email marketing strategies to new heights, easily achieving remarkable results at affordable prices! 

Wrapping up, 

Email marketing stands as a cornerstone of modern digital outreach, helping business owners build meaningful connections with customers and audiences around the world. With platforms like HubSpot, businesses gain invaluable tools to manage business gains, personalize content, and analyze KPIs. 

However, it is best to consider alternatives, considering HubSpot offers limited features in the Free and Starter plans. Besides, Professional and Enterprise Plans offer advanced email marketing tools at expensive price tags. Many alternatives, like Neo, offer advanced tools at affordable rates. 

By leveraging these tools, companies can forge stronger customer relationships, drive conversions, and ultimately achieve sustained growth in today's competitive business landscape. 

Frequently Asked Questions

1.  Is HubSpot for email marketing free? 

Email marketing is a part of HubSpot’s Marketing Hub, and you can get started with HubSpot’s Marketing Hub for free by subscribing to its Free Plan. However, advanced email marketing tools, like personalized emails, reporting, and analytics, come with paid plans. 

2. How many emails can one send with HubSpot’s free Marketing Hub Plan? 

Users can send up to 2000 emails with HubSpot’s Free Marketing Plan. However, all the emails will have HubSpot branding, and users need to buy the Starter plan to increase the email sending limit and remove HubSpot branding. 

3. Are there any low-cost alternatives to HubSpot email marketing?

Yes, there are alternatives available for HubSpot email marketing. Here are some of them: 

  1. Neo (Starter Plan starts at $2.49/mailbox/month)
  2. MailChimp (Essentials Plan starts at $4.62/month for 12 months)
  3. EmailOctopus (Pro Plan starts at $8/month)
  4. Benchmark Email (Pro Plan starts at $15/month)
  5. Convert Kit (Creator Plan starts at $15/month)

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