Free Email Marketing Tools for Small Businesses: 2024

June 12, 2024
13 Minutes
Modified on:
June 12, 2024
Written by:
Swati Bucha
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Email marketing is a traditional yet popular marketing channel that has continually been ranked as the leading marketing channel since it helps B2B and B2C entrepreneurs accomplish their content marketing tactics.

Email marketing is an extremely potent tool for businesses to engage with their audience competently. Email marketing comes in handy when you lack ownership of the channels to connect with customers. 

And the best part? Email marketing is not at all expensive! A broad assortment of free email marketing tools is available to equip you with all the necessary features to build and improve your email marketing campaign.

Reasons to Utilize Free Email Marketing Tools

Small businesses can optimize their marketing efforts by using one of the suitable free email marketing tools. Let’s look at their benefits:

 1. Engage a Wider Audience Base.

The free email marketing software/tools help small businesses effectively reach a huge audience. They can deliver bulk emails to their subscribers. Consequently, the message will target a lot of potential customers. Hence, there will be an improvement in your website traffic, lead generation, and brand visibility.

 2. Access to Automation Features, but Limited. 

You can use these tools with limited automation features that save time for small businesses. Hence, you can focus on other critical tasks related to business. These features also make their campaigns more efficient. By setting up automatic email sequences, small businesses can engage their customers at various phases of the buyer’s purchasing process.

 3. Add a Touch of Personalization.

The personalization feature of these tools enables small businesses to customize their emails according to customers’ behaviors and preferences. As a result, these tools boost the odds of effective conversions and engagement. Besides, small businesses can utilize AI in email marketing to build targeted email campaigns. 

4. Valuable Analytics.

Some free email marketing tools for small businesses feature limited reporting and analytical features. It provides significant perspectives into a small business’ campaign performance with different metrics, like open rates, click-through rates, and conversions.

What Makes The Best Free Email Marketing Service?

It is hard to get all the best services in free marketing tools for small businesses. However, there are myriad options available where email marketing service providers offer free plans with limited services, flexibility, and threshold limits. It is essential to consider all the factors before subscribing to a free plan. 

Whether you’re just starting out with free email marketing tools or you want to test out a few before signing up for a paid subscription, you’ll have plenty of options to choose from. Here are the following that you must look for in a free email marketing service:

1. Number of Subscribers and Senders 

Some free email platforms are very generous with this, giving you thousands of free senders per month. Others, on the other hand, have low cap values that mean your free platform isn’t really free for long.

2. Email Template and Customization

Some email service providers offer email templates as a part of their free email marketing tools. There might be a few templates available as a part of the free trial plan, but you can get access to a library of templates once you switch to a paid plan, like for Neo. Now, the pre-loaded email templates make it easy to draft your email campaign because you can customize the templates as per your needs. With the help of a drag-and-drop editor, you can customize the template and create a final version that fits your campaign and brand style. 

3. Audience Segmentation 

Audience segmentation is the key to success with email. Delivering the right email to the right audience at the right time is essential for growing businesses. That’s why you’ll need effective audience segmentation features in any free email marketing campaign software you decide to use.

4. Automation

Whether you’re sending out transactional emails, triggering campaigns, or something else, a growing business will need to be able to automate email marketing as it grows automatically. Besides, there are many other ways you can utilize AI in email marketing to speed up the campaign launching, like taking the help of an AI assistant to draft long or short-format professional emails. 

5. Scalability 

Just because you’re starting out with free email marketing doesn’t mean you can’t grow with it. The best freemium email marketing software can scale along with your business, going from free to paid when needed, adding features and limits as you go along.

6. Full Email Marketing Features

There are plenty of free email marketing platforms designed for one specific type of email (such as newsletters or transactional emails). However, for certain purposes, you have to focus on fully-featured platforms that can be used across your entire email marketing operation.

How do you Choose The Best Free Email Service Provider?

Considering different factors while choosing the free marketing tool platform helps assess the overall performance of their proposed email campaigns. Moreover, the factors will help small businesses make important decisions, implement better strategies, and streamline imminent email marketing initiatives.

When selecting a free email marketing service, there are a few key factors to keep in mind:

  • Check if they offer unlimited email campaigns,
  • Consider how many subscribers you can email,
  • Look at the features that are included in the free plan/trial,
  • And if they offer customer support on the free accounts.

A free email marketing service is not necessarily a bad option; it’s just limited (in terms of time and email sending). Before deciding which tool to use, you’ll need to consider what happens if you outgrow your free plan.

Top Free Email Marketing Tools for Small Businesses

Let’s take a look at some of the best free email marketing services available today. Also, consider what they offer if you choose the paid version.

1. Neo

Neo is one of the best free email marketing tools when it comes to optimizing productivity and reinforcing customer relationships for small businesses. Its platform incorporates robust features that provide custom email addresses, like Smart Write, Email Tracking, Integrated Forms, etc. Its intuitive interface fosters ease of use. Besides being exceptionally reliable, it lets small businesses scale up effectively. Some of its noteworthy features are:

  • Wide range of pre-loaded email templates to draft emails easily. 
  • Track and monitor who has opened your email and other insights with read receipts.
  • Send bulk emails easily to a list of recipients.
  • Priority inbox features help to clear the clutter and keep only the important emails in the inbox.

 2. MailChimp

Mailchimp features various cutting-edge email marketing features that cater to the needs of various small businesses. One of its prominent features is a drag-and-drop email builder. It aids small businesses to create visually attractive and professional emails without design or coding expertise. Mailchimp’s automation workflows facilitate small businesses to optimize their email marketing campaigns according to user behavior and triggers. The feature saves them time and helps deliver customized content to their subscribers. Also learn about a few other Mailchimp alternatives.

3. HubSpot Email Marketing

HubSpot’s email marketing tool is also suitable for individuals and startups aiming to set up a robust email marketing campaign. Some of the remarkable features include sending kickback emails generated from lead offers, post-purchase thank-you emails, and promotion of existing campaigns. These features make it rank as one of the leading free email marketing tools on this list.

What makes this tool more popular is its ease of use. Its drag-and-drop feature is visually appealing. Its pre-built templates help small businesses instantly set up and execute their marketing campaigns. Moreover, the tool’s accessible layout and self-explanatory design make it versatile for all users regardless of their technical prowess.

4. Brevo

Small businesses can accomplish all their sales and marketing efforts using Brevo. After being rebranded from Sendinblue, it has been implemented with various advanced features. Some of its noteworthy features include a feature-rich CRM, all-in-one solutions for conducting sales meetings/calls/chat, and automatic deal tracking.

Depending on objectives, small businesses can easily choose from available automation flows. The appropriate selection helps them enhance engagement, grow traffic, earn higher revenue, and establish stronger relationships with a wider audience base.

5. Sender

The sender ensures seamless and precise deliverability. It allows small businesses to prepare eye-catching newsletters effectively. Users don’t need to have any knowledge of HTML, either! They only need to opt for a suitable template and then tailor it by adding elements (text, images, and videos). 

Other than that, users can tailor their newsletters for specific recipients, which can help to leave a lasting impression. One of the notable features of Sender is its powerful analytics feature. It aids small businesses to track which recipients opened their emails and clicked on the included links. It also informs the businesses about the time their recipients opened the emails.

6. Mailerlite

Mailerlite is one of the top-notch free email marketing tools with features like pop-up customizer and landing page builder. The visually appealing drag-and-drop feature is available. To help small businesses draft compelling emails, it incorporates a photo editor and a feature-rich text editor.

It allows the creation of landing pages whose responses align with the emails being sent. This feature improves the businesses’ odds of conversions.

7. Loops

If you are in pursuit of access to lots of automation features, then Loops is one of the free email marketing tools for you. It features automatic workflows known as loops. A plethora of loops are available, and they are also available in the free plan. The access to 17 ready-made loops helps small businesses quickly build automation workflows for various subscription scenarios. The scenarios can include afresh paid users and sending invitations to users for plan upgrades.

8. Omnisend

Omnisend integrates your multiple communication platforms. The free plan incorporates email that supports your business’ email marketing undertakings. Small businesses can use Omnisend to automate email delivery based on customers’ behaviors and actions. Moreover, it schedules your communications according to customers’ needs. Omnisend’s all-inclusive audience insights help you with more pertinent email marketing responses to customers. Create eye-catching newsletters with time-saving features such as the Product Picker which allows you to choose all the products you’d like to include in your newsletter.

Comparison of Free Email Marketing Tools For Small Businesses

Email Marketing Platform Paid Plans Unique Features
Neo $1.99/mailbox/month(billed yearly) Robust features, custom domain, one-page website-builder, pre-loaded email templates, exceptional security, simple interface
MailChimp $4.62/month(billed yearly) Plenty of advanced features available for free
HubSpot $18/month Segmentation, comprehensive marketing features
Brevo $22/month(billed yearly) All-in-one marketing & sales
Multi-functional CRM
Sender $15.83/month(billed yearly) Sends customized templates; 40 templates supported
Mailerlite $9.00/month Dynamic content blocks
Loops $49.00/month Automated workflows “loops”
Omnisend $16/month Automated emails delivery using behavioural triggers

Final Words

Small businesses can use free email marketing tools to reach a wider audience, increase the audience’s engagement rate, and increase sales. Combining these tools and email marketing campaigns helps small businesses build long-term relationships with customers, increase website traffic, and boost revenue. 

Neo is one of the finest free email marketing tools that strengthen a business's brand reputation by using its robust marketing tools. It boasts plenty of email templates, helping you to access recurrently used emails easily.

Frequently Asked Questions

1. Is email marketing an effective approach for small businesses?

Email marketing is a reliable and outstanding approach to connecting with customers and boosting business sales. Compared to other marketing channels, email marketing is more cost-effective. It helps small businesses easily track and measure results.

2. What’s the key task that email marketing focuses on?

Email marketing’s work approach incorporates various tasks. One of the key tasks it focuses on is sending useful content to subscribers that will keep them connected with your brand.  The same can be accomplished using promotions, newsletters, product launches, event invitations, etc.

3. Can free email marketing streamline a business’ other marketing channels?

Yes, using free email marketing tools can help a business promote its services. They make sure the business’ audience receives all the details about the business in a single place. So, it becomes simpler for them to make decisions on whether to make a purchase or not.

4. Is email marketing competent to boost brand recognition?

Email marketing excels at building brand recognition. Those people who sign up for your business newsletters, as well as other marketing content, may recognize, choose, and buy a product/service from your business.

5. What aspects determine email marketing’s future?

Several trends determine email marketing’s future. The key trends include marketing automation and the growth of AI. Besides, the increasing significance of omnichannel marketing and hyper-personalization also shapes the future of email marketing. The other aspects include the use of successful email marketing tools and the use of AI to enrich content.

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