Mailerlite Pricing, Plans & Features - A Detailed Guide 2024

February 16, 2024
10 Minutes
Modified on:
February 16, 2024
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The right email marketing tool can be the cornerstone of a successful marketing strategy. Amidst a sea of options, MailerLite emerges as a beacon for those seeking a blend of simplicity, efficiency, and affordability in their email marketing endeavors. As businesses scour through options, looking for that perfect fit, it's crucial to weigh the strengths of prominent players in the market. While MailerLite has carved out its niche, our own product, Neo, stands tall as a formidable competitor. Our goal is to provide you with all the insights you need to make an informed decision, whether setting up your first campaign or seeking new heights in your marketing journey.

Founded to simplify email marketing for small businesses and professionals, MailerLite has grown from its humble beginnings into a tool cherished by marketers worldwide. Its appeal lies in its robust features, commitment to user-friendly design, and intuitive interface that demystifies email marketing for the uninitiated. MailerLite provides a comprehensive suite of services—from customizable email templates and automation workflows to detailed analytics and beyond—designed to empower users to craft compelling narratives and engage their audience effectively.

Getting Started with MailerLite

Embarking on your MailerLite journey is a straightforward process designed to get your email campaigns up and running with minimal fuss. First, sign up for an account on the MailerLite website—a process that's as simple as entering your email and choosing a password. Upon verification of your email address, MailerLite ushers you into its dashboard, a central hub from which you can navigate the myriad features.

Initial setup involves key steps to ensure your account is primed for success. You'll be prompted to fill in details about your business, which MailerLite uses to tailor your experience. Verifying your domain is essential, safeguarding your campaigns from falling into spam folders and enhancing deliverability. This process underscores MailerLite's commitment to maintaining high standards of email marketing practices.

Once your account is set up, the real fun begins. MailerLite's dashboard is your playground, offering intuitive access to create campaigns, manage subscribers, and analyze results. The platform guides you through creating your first email campaign, with tips and tutorials readily available for newcomers.

MailerLite Pricing Structure:

1. Free Plan: $0

MailerLite offers a free plan for up to 1,000 subscribers with limited features.

2. Premium Plans: Starts at $10

  The "Basic" plan starts at $10/month for up to 1,000 subscribers.
  The "Standard" plan starts at $15/month for up to 1,000 subscribers.
  The "Pro" plan starts at $100/month for up to 1,000 subscribers.
  Prices vary based on the number of subscribers, with discounts available for annual billing.

3. Enterprise Plans: Custom Costing

For businesses with large subscriber lists or custom needs, MailerLite offers custom enterprise solutions with tailored pricing based on requirements.

MailerLite Pricing and Plans: A Deep Dive

Plan Monthly Price Subscribers Monthly Emails Users Support Key Features
Free $0 Up to 1,000 12,000 1 Email & Chat (30 days) Basic features like drag & drop editor, automation builder
Growing Business $9 Up to 500 Unlimited 3 Email support Free features plus digital product selling, templates, dynamic emails, multivariate testing etc
Advanced $18 Up to 500 Unlimited Unlimited Live chat & email Growing Business features plus Facebook integration, AI assistan, HTML editor, Promotion pop ups etc
Enterprise Custom Over 100K Unlimited Unlimited Priority live chat & email Advanced features plus dedicated support and consultation

Understanding MailerLite’s Features

MailerLite offers a comprehensive set of tools designed to enhance email marketing efforts, allowing users to craft, dispatch, and evaluate campaigns with unmatched precision and creativity. Its intuitive features are tailored to meet marketers' needs at all skill levels, ensuring the delivery of professional and engaging email content.

1. Drag-and-Drop Email Editor

At the heart of MailerLite's toolkit is the drag-and-drop email editor, a user-friendly interface that enables the creation of visually appealing, responsive emails without the need for graphic design expertise. This feature and an extensive collection of templates guarantee that every email aligns with your brand identity and meets professional standards.

2. Email Automation

MailerLite's automation capabilities offer the ability to design workflows triggered by subscribers' actions, paving the way for highly personalized interactions. Automated tasks, such as sending welcome emails, birthday messages, or follow-up sequences, enhance engagement and improve conversion rates by adding a personal touch that resonates with the audience.

3. Segmentation and Targeting

With MailerLite, you can segment your audience and target specific groups based on their behavior, preferences, or demographic information. This level of customization ensures that your messages are highly relevant to each recipient, leading to increased open rates and a stronger connection with your audience.

4. Integrations

The platform's integrations with various popular tools and platforms make MailerLite a versatile addition to your marketing stack. These integrations facilitate lead capture, data analysis, and streamlining marketing activities, further empowering your email marketing campaigns.

How to Maximize Your MailerLite Experience

To truly harness the capabilities of MailerLite truly, diving deeper into advanced tactics can transform your email marketing campaigns into more impactful communications. By leveraging the platform's sophisticated tools, businesses can better connect with their audience, refine their messaging, and achieve greater results.

1. Analytics and Audience Understanding

At the foundation of effective email marketing is a thorough understanding of your audience, achievable through MailerLite's comprehensive analytics tools. These tools provide insights into subscriber behavior and preferences, enabling you to tailor your strategy and content accordingly. By monitoring open rates, click-through rates, and conversions, you can identify what content resonates most with your audience and continuously improve your campaigns.

2. Advanced Segmentation and Personalization

Utilizing MailerLite's advanced segmentation and personalization features can dramatically increase the effectiveness of your campaigns. By crafting messages that cater to the specific interests and needs of different audience segments, you can boost engagement and foster greater loyalty among your subscribers.

3. A/B Testing

A/B testing is an invaluable feature within MailerLite that allows you to test different versions of your emails to determine which one performs better. This can involve experimenting with various subject lines, email body content, or call-to-action buttons. A/B testing provides critical insights that can inform and enhance the effectiveness of future email campaigns.

By adopting these advanced strategies and making full use of MailerLite's extensive features, businesses can develop and execute email marketing campaigns that engage and captivate their audience, drive meaningful engagement, and deliver measurable results.

Comparing MailerLite to Neo: A Side-by-Side Look

In the realm of email marketing and business email services, it's crucial to differentiate between the myriad of platforms available, each offering unique features and services tailored to varying business needs. Understanding these distinctions can guide you in selecting the most appropriate platform for your requirements, whether you're focused on launching email marketing campaigns, enhancing productivity, or both.

MailerLite: User-Friendly Email Marketing Solutions

MailerLite stands out for its intuitive interface, designed to simplify creating, automating, and analyzing email campaigns. It's an ideal solution for businesses of all sizes, offering a range of plans from a Free tier for startups to Growing Business and Advanced options, and even an Enterprise plan for larger organizations.

MailerLite's strengths lie in its

Ease of Use: Simplifying email campaign creation and automation.

Detailed Analytics: Offering insights into campaign performance.

Scalable Plans: Catering to businesses at every stage of growth.

Neo: Integrated Business Email Suite

Neo uniquely positions itself as a comprehensive business email suite, blending full-fledged email functionalities with various productivity tools. This makes Neo an excellent choice for businesses embarking on their email marketing journey or looking to streamline their email communications.

Key features include

Productivity Tools: Read Receipts, Email Templates, Send Later, Follow-up Reminder and Priority Inbox enhance email management.

Flexible Plans: Business Starter and Business Plus plans, with a 30-day free trial and options for yearly or two-yearly billing to save costs.

Competitive Pricing: Starting at $2.49 per mailbox per month for the Business Starter plan and $4.99 for the Business Plus plan.

Advanced Features: Integration with calendars and contacts, support for third-party apps via POP/IMAP, and Neo Power features like Neo Bookings and custom HTML in email composition.

Security Measures: Two-factor authentication, advanced anti-spam, and custom DKIM enhance email security and deliverability.

Online Presence Tools: A free domain and a one-page website template for businesses without an existing domain.

Choosing the Right Platform

MailerLite and Neo each present distinct benefits tailored to specific business needs. For those prioritizing email marketing, MailerLite offers a robust platform focused on campaign management and analytics. Conversely, Neo is more suited to businesses seeking an all-encompassing email service that includes integrated productivity tools, making email communication more efficient and secure. The decision between MailerLite and Neo ultimately depends on your business requirements, whether you're leaning towards in-depth email marketing strategies or a comprehensive suite of email services and productivity enhancements.


As we wrap up our exploration of MailerLite and Neo, it’s clear that each platform offers unique benefits tailored to different business needs. MailerLite is a strong contender in email marketing, providing a user-friendly interface and a suite of tools designed to help users craft engaging email campaigns, manage subscribers effectively, and track the success of their efforts with comprehensive analytics.

Neo emerges as a robust alternative, particularly for businesses looking for an all-in-one email solution that handles marketing and focuses on enhancing day-to-day email communication and productivity. Its features like Read Receipts, Email Templates, and Send Later options are particularly useful for businesses aiming to streamline their workflows and maintain high levels of engagement with customers.

The decision between MailerLite and Neo should reflect your business's priorities—whether that’s a rich set of marketing tools or a suite of features catering to wider business communications and productivity needs.

In conclusion, whether you focus on ramping up your marketing campaigns or optimizing business communications, MailerLite and Neo stand ready to serve your needs. The right choice will align seamlessly with your business objectives, helping you to forge stronger connections, increase your reach, and ultimately, drive growth.


This guide is provided for informational purposes only and does not constitute an endorsement of any products or services mentioned herein. While we strive to present accurate and up-to-date information on MailerLite's email setup, pricing, plans, and a comparison with Neo, details such as pricing and features may change over time. Users are encouraged to conduct their research and consult MailerLite's official website or customer service for the most current information. The comparison with Neo, a product we offer, highlights different aspects and potential benefits of each platform based on general features; however, individual needs and outcomes may vary. We do not guarantee the accuracy or completeness of the information presented and shall not be liable for any errors or omissions or for the results obtained from using this information. The decision to use MailerLite, Neo, or any other email marketing or business email platform should be based on your specific requirements, due diligence, and consideration of your business goals.

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