12 Best Mailchimp Alternatives for Your Business | 2024 Guide

March 28, 2024
|
13 Minutes
Modified on:
March 28, 2024
|
Written by:
Swati Bucha
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While Mailchimp is widely popular, its arbitrary rules and pricing changes have left many users seeking alternatives that better suit their needs. Recently updated price hikes and reductions in free plan features have fueled this search. For instance, the free plan now allows only 500 contacts with a monthly send limit of 1,000 emails, down from 2,000.

Due to this price, many users have become frustrated and are searching for reliable alternatives that better suit their needs. If you’re one of those who are considering alternatives to Mailchimp, you’re not alone. There are many Mailchimp alternatives available, like Neo, Sender, ActiveCampaign, and more. If saving money is your aim, consider these alternatives for your email marketing needs.

In this article, we’ve meticulously compared dozens of contenders to compile a list of the best Mailchimp Alternatives for your Business. From pricing and features to user reviews and free plans, we’ve analyzed thousands of data points to present you with a comprehensive list of alternatives. 

Stick with us to find out how these alternatives can potentially save you thousands of dollars annually or boost your business’s revenue!

What is Mailchimp and Its Features?

Mailchimp is an email service provider (ESP) that allows you to build and send email newsletters to your target audience. It offers various lead-generation features to assist you in building and maintaining your email list. 

Mailchimp has the following fundamental features:

User-Friendly Interface

Mailchimp offers a simple yet effective interface for users to create and manage email campaigns.

Comprehensive Templates

With a wide range of professionally designed templates, Mailchimp allows users to create visually appealing emails that suit their brand and message.

Automation Capabilities

Mailchimp has powerful automation features that enable customers to create automatic email sequences depending on triggers, actions, and user behavior.

Good Customer Support

Mailchimp provides reliable customer support through various channels, including live chat, email, and extensive knowledge base resources.

Why Should You Consider Mailchimp Alternatives for Your Business?

While Mailchimp remains a popular choice, there are compelling reasons to explore alternatives:

Lack of Features

Mailchimp may lack essential features like SMS messaging and advanced automation workflows, necessitating additional tools.

Higher Cost at Scale

As businesses grow and require more advanced features and contact lists, Mailchimp's pricing can become costly compared to other alternatives.

Occasional Deliverability Issues

Despite its robust features, Mailchimp may experience occasional deliverability issues, leading to emails being flagged as spam or not reaching recipients' inboxes consistently.

Limited Free Plan

Mailchimp's free plan has limitations, such as restricted features and limited contacts, which may not be sufficient for businesses with growing needs.

Complicated User Interface

Some users may find Mailchimp's advanced features and customization options challenging, requiring time and effort to become proficient.

Limited Advanced Features

While Mailchimp offers several features, some users may not find certain advanced functionalities in other email marketing platforms.

12 The Best Mailchimp Alternatives for Your Business: Finding the Right Fit

Here are several Mailchimp alternatives to consider: 

1. Neo

Neo is an all-in-one platform tailored to empower growing businesses with essential tools for success. It simplifies email management, enhances communication with clients, and elevates brand presence through effective marketing strategies. This email platform offers professional addresses and crucial features tailored for small businesses. With options like Email Tracking and Business Email Templates, it’s a cost-effective solution without sacrificing quality. So, if saving money is your goal, consider Neo as an alternative to Mailchimp for your email marketing needs.

Suitable For

Ideal for small businesses looking to enhance their brand presence.

Key Facts

  • Professional email addresses with custom domains.
  • Simple interface based on extensive customer feedback.
  • Features like Read Receipts, Follow-up Reminders, and Email Templates.
  • Free co.site domain and one-page website included.
  • Migration tools for easy transition.
  • Built-in apps for Android and iOS devices.

Pricing

  • Free Plan: 15-day free trial available; pricing varies based on selected plan.
  • Business Starter: $2.49/mailbox/month
  • Business Standard: $4.99/mailbox/month
  • Business Max: $9.99/mailbox/month

Advantages

  • Boost credibility and brand image with a business email address.
  • Receive a complimentary one-page website to increase visibility.
  • Benefit from Neo's reliable performance and round-the-clock support.
  • Advanced anti-spam and antivirus protection ensure data security.

Disadvantages

  • Limited free trial period.
  • Requires domain ownership for professional email setup.
  • Some advanced features are available only in higher-tier plans.

2. Sender

Sender equips users with comprehensive tools and capabilities to enhance their digital marketing efforts. These include lead-gathering capabilities, such as in-line and behavioral popups on websites, which help to capture valuable leads. Furthermore, the platform helps activities such as upselling, cross-selling, and follow-up campaigns, which help to nurture and deepen client connections.

Suitable For:

Small and medium-sized businesses, eCommerce, and Non-profits organizations

Key Facts

  • Automated email and SMS campaigns
  • SMS marketing integration
  • Advanced segmentation and personalization
  • Detailed analytics and reporting
  • Intuitive drag-and-drop email builder

Pricing

  • Free Plan: $0/month for up to 2,500 contacts and up to 15,000 emails/month
  • Standard Plan: Starts at $15/month for up to 2,500 contacts and up to 30,000 emails/month
  • Professional Plan: Starts at $29/month for up to 2,500 contacts and up to 60,000 emails/month

Advantages

  • User-friendly interface
  • High deliverability rates
  • Cost-effective

Disadvantages

  • No landing page builder is currently available.
  • Limited integration options compared to some competitors.
  • Pricing plans may not suit businesses with very large contact lists.

3. Mailjet

Mailjet is an easy-to-use platform for designing, sending, and monitoring email newsletters and automated email campaigns. It natively integrates with eCommerce platforms like Drupal, making it an excellent alternative for eCommerce platforms. Its advanced drag-and-drop editor lets you design stunning emails without writing a single line of code. Furthermore, it offers proper transactional email capability as well as strong reporting features.

Suitable For

Non-profits, Marketing agencies, Media, and Publishing companies.

Key Facts

  • Drag-and-drop editor
  • GDPR-compliant and ISO 27001 certified
  • Supports over 80+ integrations, including WordPress, WooCommerce, Prestashop, Magento, and Google

Pricing

  • Free Plan: $0/month for unlimited contacts and up to 6,000 emails per month
  • Essential Plan: $15 per month for unlimited contacts and up to 15,000 emails per month
  • Premium Plan: $25 per month for unlimited contacts and up to 15,000 emails per month + marketing automation

Advantages

  • Affordable pricing
  • User-friendly interface
  • Reliable email deliverability

Disadvantages

  • Limited integrations
  • Basic automation features may not be sufficient for advanced users.
  • Reporting capabilities are less advanced compared to some competitors.

4. ActiveCampaign

ActiveCampaign is a popular Mailchimp alternative known for its robust marketing automation features and sales automation capabilities. It's suitable for various businesses, offering over 500 pre-built automation recipes and advanced contact segmentation. It excels in nurturing leads through long sales funnels and integrates seamlessly with various third-party apps and platforms.

Suitable For

Content creators, small to midsize businesses, service-based businesses

Key Facts

  • Advanced contact segmentation
  • Automation workflows
  • CRM with sales automation
  • Dynamic content
  • Event tracking
  • A/B testing

Pricing

  • Lite: $29/month for up to 1,000 subscribers
  • Plus: $49/month for up to 1,000 subscribers
  • Professional: $149/month for up to 2,500 subscribers
  • Enterprise: $259/month for up to 2,500 subscribers

Advantages

  • Advanced automation capabilities
  • Comprehensive CRM integration
  • Strong segmentation and personalization options

Disadvantages

  • It can be complex for beginners
  • Higher cost compared to some rivals
  • Limited template designs

5. MailerLite

MailerLite is feature-packed software to help SMEs grow their email lists. The software is simple and easy to use, has one of the best sets of email newsletter templates, offers customer support, and provides assistance with several tasks related to designing and implementing all of the email marketing strategies developed by your team.

Suitable For

Online Media and SMEs

Key Facts

  • Editors, newsletter templates, file manager, and subscription-manager.
  • Landing page builder, pop-ups, and embeddable web forms.
  • Email automation tools and classic integrations.
  • It offers PDF brochure creation and other helpful features for marketing campaigns.

Pricing

  • Paid Plans: Starts at $10/month for 500 subscribers
  • Free Plan: Available with limitations

Advantages

  • Comprehensive features
  • Great customer service
  • Affordable pricing

Disadvantages

  • Limited feature on the free plan
  • Limited to 1,000 contacts on the free plan
  • Pricing plans may not suit businesses with larger subscription lists.
  • Some users may face difficulties with advanced features.

6. GetResponse

GetResponse is a versatile email marketing platform with unique features to match the needs of modern businesses. Its outstanding feature, “Autofunnel,” automates the building of marketing funnels from start to finish, including landing sites, webinars, and payment integration. In addition to email marketing, Get Response interacts smoothly with popular eCommerce platforms like WooCommerce and supports content management systems like WordPress.

Suitable For

Small and medium businesses, Online entrepreneurs, and Marketers.

Key Facts

  • A/B Testing
  • Email analytics
  • Marketing automation workflows
  • eCommerce integration
  • Behavioral targeting
  • Multilingual support and multimedia center enhance usability.

Pricing

  • Email marketing: $12 per month
  • Marketing automation: $40 per month
  • eCommerce marketing: $78 per month

Advantages

  • Wide range of features
  • Good automation and segmentation
  • Competitive Pricing

Disadvantages

  • The interface may be complex for beginners.
  • Limited templates are available for landing pages.
  • Some features may be less in-depth than specialized tools.

7. Brevo (formerly Sendinblue)

Brevo mainly aims at eCommerce store owners and startups and offers unlimited contacts across all its plans. It helps you with email campaigns, SMS marketing, live chat, CRM, and marketing automation all in one dashboard. 

Suitable For

Freelancers, Entrepreneurs, and Startups

Key Facts

  • Comprehensive features for email campaigns, SMS marketing, and CRM.
  • Supports over 150+ integrations and API integrations with major frameworks.
  • Advanced marketing automation
  • Transactional emails
  • Signup forms builder
  • Detailed reporting

Pricing

  • Free Plan: $0 per month for unlimited contacts and up to 300 emails per day
  • Starter Plan: $25 per month for unlimited contacts and up to 20,000 emails per month
  • Business Plan: $65 per month for unlimited contacts and up to 20,000 emails per month + marketing automation features

Advantages

  • Competitive Pricing
  • Easy-to-use platform
  • Good automation and segmentation

Disadvantages

  • Limited templates and design options
  • Slower customer support response times
  • Email sending speeds can sometimes be slow.

8. Constant Contact

Constant Contact is an all-in-one digital marketing platform tailored for non-profits and businesses aiming for growth through event marketing. It simplifies marketing efforts by offering automation features for lead generation and scoring. It also provides seamless integration with various marketing apps and platforms. It offers high email deliverability rates and comprehensive reporting and analytics, although with limited customization options.

Suitable For

Government and Educational Institutions

Key Facts

  • All-in-one digital marketing platform
  • Automation of email marketing and SMS campaigns
  • Website and landing page design capabilities
  • Social media activity management
  • Automation of lead generation and lead scoring

Pricing

  • Lite: $12 per month for up to 500 contacts
  • Standard: $35 per month for up to 500 contacts
  • Premium: $80 per month for up to 500 contacts

Advantages

  • User-friendly interface
  • High email deliverability rates
  • Comprehensive reporting and analytics

Disadvantages

  • Limited email automation capabilities
  • Higher cost compared to some rivals
  • Limited customization options

9. HubSpot

HubSpot is an all-in-one growth platform suitable for small and medium businesses, startups, and agencies. With its comprehensive CRM integration and extensive reporting tools, offering a holistic view of marketing efforts and enables advanced email marketing automation.

Suitable For

Small and medium businesses, startups, and agencies.

Key Facts

  • In-built CRM system
  • It offers unified management of sales, operations, marketing, and CMS
  • Comprehensive email marketing automation
  • Shared inbox with live chat, chatbots, and team email
  • Instant integration with other marketing suites

Pricing

  • Free: $0 per month
  • Starter: $18 per month for up to 1,000 subscribers
  • Professional: $800 per month for up to 2,000 subscribers
  • Enterprise: $3, 600 per month

Advantages

  • Comprehensive all-in-one platform
  • Seamless integration with CRM
  • Extensive and flexible reporting tools

Disadvantages

  • It can be expensive, especially at higher tiers
  • The steeper learning curve for beginners
  • Some features may be too complicated for small businesses

9. SendGrid

SendGrid is a powerful email marketing service suitable for developers and IT professionals. It offers scalability for large volumes and strong deliverability rates, although it may be complex for beginners. 

Suitable For

Businesses need to send reliable transactional emails.

Key Facts

  • Exceptional deliverability rate
  • Integration API for developers
  • Email tests and spam testing
  • Email validation
  • Drag-and-drop editor

Pricing

  • Free: $0
  • Basic: $19.95/month
  • Advanced: $89.95/month

Advantages

  • Scalability for large volumes
  • Strong deliverability rates
  • Detailed analytics

Disadvantages

  • Complex for beginners
  • Limited email design tools
  • It can become expensive at higher volumes

10. DRIP 

DRIP is an omnichannel marketing platform suitable for small to medium-sized businesses and B2B companies. It offers automated marketing across email, website, and SMS channels, emphasizing engagement and personalized messaging options.  

Suitable For

Small to medium-sized businesses, information product creators, and B2B companies.

Key Facts

  • Multichannel marketing
  • CRM for eCommerce
  • Workflow automation
  • Detailed analytics and reporting
  • Customizable forms and pop-ups

Pricing

  • Basic: $39/month

Advantages

  • Advanced automation capabilities
  • Detailed segmentation and personalization
  • Comprehensive analytics and reporting

Disadvantages

  • Higher cost compared to some alternatives
  • Steeper learning curve
  • Limited template design options

11. Omnisend

Omnisend is a feature-rich email and SMS marketing platform designed for eCommerce businesses. It offers advanced automation and segmentation options, modern templates, and in-depth reporting, making it a valuable alternative for maximizing sales and fostering customer relationships.

Suitable For

eCommerce businesses

Key Facts

  • Segmentation & Personalization
  • Email analytics
  • A/B testing
  • SMS marketing
  • Transactional emails
  • Remarketing Audiences (Google Ads, Facebook Ads)

Pricing

  • Free Plan: $0/month
  • Standard Plan: $16/month /month
  • Pro Plan: $59/month/month

Advantages

  • Easy integration with eCommerce platforms
  • Advanced segmentation and personalization options
  • Robust automation features

Disadvantages

  • It may require more technical know-how for advanced features
  • Complexity can be overwhelming for beginners
  • Limited customization options in the free plan

Final Words

When searching for an alternative to Mailchimp for your email marketing needs, it is important to compare all the options to find the right fit thoroughly. In this article, some key takeaways emerge after reviewing the features and pricing of top alternatives such as Neo, Sender, GetResponse, Moosend, and ActiveCampaign. Focus on services with flexible and affordable pricing that will scale with your business. 

Carefully evaluate migration costs and actual monthly expenses, avoiding alternatives without transparency. Consider tools like Neo that prioritize cost-effectiveness and reliability. Remember, testing multiple options yourself is the best way to determine what email service provider is the best Mailchimp alternatives for your business needs. Following these helpful tips will allow you to make an informed decision.

Frequently Asked Questions

1. What is Mailchimp?

Mailchimp is an email marketing platform used by businesses to create–send–and manage email campaigns, newsletters, and automated messages to their subscribers.

2. Is Mailchimp a CRM (Contact Management System)?

No, Mailchimp is primarily an email marketing platform. While it offers some CRM-like features, such as audience segmentation and tagging, it is not a full-fledged CRM system.

3. What are the best Mailchimp alternatives for your business?

The best Mailchimp alternative depends on factors such as—budget, required features, and ease of use. Some popular alternatives include:

  • Neo,
  • Sender,
  • Mailjet,
  • MailerLite,
  • GetResponse.

5. Is Mailchimp available for free?

Mailchimp offers a free plan with limited features, including a cap on the number of contacts and emails that can be sent monthly.

6. Is Mailchimp still the best option?

It depends on your specific needs. While Mailchimp is popular, recent changes in pricing and features have led many users to explore alternatives that better suit their requirements.

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