Mailchimp Landing Page: Pricing, Setup, and Features

April 23, 2024
13 Minutes
Modified on:
April 23, 2024
Written by:
Swati Bucha
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Landing pages are a very unique aspect of the online experience. These are helpful when expanding your email lists and using promotions to achieve particular objectives.

The term Mailchimp is well-known in the email marketing industry. However, did you know that Mailchimp also allows you to design landing pages? The platform's best feature is that it allows you to create landing pages on Mailchimp.

Making a landing page using Mailchimp is simple. You may create an effective landing page by using the various templates that Mailchimp offers and customizing them to meet your needs. 

This article provides in-depth Mailchimp landing page builder features, along with their pricing, setup, and review.

What are Mailchimp Landing Pages?

A Mailchimp landing page is a standalone web page that users access by clicking a link in an email, ad, social post, or somewhere else online. It's a tool used by marketers to achieve specific goals quickly.

Using Mailchimp's landing pages, you can showcase goods and services and grow your audience. These pages generate traffic immediately after publication because they are simple to include in other Mailchimp campaigns or share online.

Additionally, you can tag anyone if your page has a signup form. This feature is seamlessly integrated into Mailchimp's comprehensive marketing toolkit to help you create landing pages.

Top Features of Mailchimp Landing Page Builder

Here is the list of top features of the Mailchimp landing page builder:

1. Drag-and-Drop Landing Page Builder

The updated drag-and-drop landing page builder is a better version of the original. To create your landing page, you can choose from various content blocks, layouts, and styles, including images, videos, surveys, products, and apps.

The Mailchimp landing page builder offers a smooth and quick creative experience in terms of usability. You can add text to the design by clicking on the block and modifying it using the ribbon at the top.

2. On-page SEO Optimizations

To start using on-page SEO to rank higher in search engines, you'll need an optimized website. You can quickly and easily create an optimized website using Mailchimp by modifying various on-page SEO components to increase search engine visibility. You can improve your search engine ranking by editing your URL, meta descriptions, and page titles using Mailchimp's SEO tools.

3. Landing Page Templates

Businesses can quickly and efficiently increase signups and promote their goods and services using Mailchimp's landing page templates. Additionally, the Mailchimp builder has sufficient flexibility to enable conversion optimization.

Published Mailchimp landing pages generate traffic quickly, as users can easily share them on the internet or use them in Mailchimp email marketing campaigns. This helps boost audience growth and product and service promotion.

4. Use Custom Domain

You can link your Mailchimp account to your custom domain. Once connected, you can use that custom domain with a landing page or a website hosted by Mailchimp. If you do not have a website, Mailchimp provides a free website builder that you can use to create a professional-looking website without requiring any coding knowledge.

5. Analytics and Reporting 

With the help of Mailchimp landing page real-time reporting and analytics, especially the new Audience analytics (beta) feature, you can track contact status and net subscriber growth. In the Reports section, you can monitor your marketing campaigns' effectiveness, including vital email metrics like opens, clicks, bounces, and unsubscribes.

How to Set up Mailchimp Landing Pages?

Mailchimp landing page can help you reach a wider audience and advertise goods and services. However, it is essential to know how you can get started. Let’s understand how you can create a Mailchimp landing page:  

Step 1. Create a Landing Page.

Select a target audience and give your new landing page a name to start the process. It is recommended to include an email-integrated form from where you can collect information about leads. By using email marketing tactics, you can convert them into potential customers. 

Here's how to create your Mailchimp landing page.

  1. To create a Mailchimp landing page, click the ‘Create’ button in the left corner of the Mailchimp menu.
  2. After this, click on the Landing Page.
  3. First, you have to give your landing page a name. This name is for informational purposes only and is hidden from visitors.


  1. Next, choose an audience by clicking the Select An Audience drop-down menu.


  1. After selecting your audience, click Begin.

This will take you towards the Mailchimp landing page builder.

Step 2. Design Your Content.

The next step is to select a template and input your content. Use these steps to create your landing page's design.

  1. Select the template that meets your business requirements and vision.


  1. You can modify or add content blocks to your layout as needed. Some landing page templates include a logo placeholder that automatically inserts your default brand logo.
  2. Click on Preview to view how your page will appear. 
  3. Click Save and Close after you've finished designing and previewing your content.

Once your design has been saved, proceed in your settings and tracking, adjust your favicon, add any necessary tags, and change your page title and URL.

Step 3. Edit the Page Title. 

The internal landing page name you typed automatically appears in the Page Title section, but you can change it if necessary. Ensure your page title accurately conveys the content as it will appear in visitors' web browsers. To include a page title, take the following steps.

  1. You can start by clicking ‘Edit Title And Icon’ in the landing page builder's Page Title and Site Icon section.


  1. Click Save after entering the title you want users to see in the title bar of their browser.


You may also change the favicon (a small image displayed next to the page title in the browser tab) of your Mailchimp landing page. It is located under the Page Title and Site Icon section.

Step 4. Edit the Social Share Preview.

Make changes to the image, title, and description that potential consumers see when they share your page on social media. Use these steps to edit your social share preview.

  1. To edit your social share, click ‘Edit Preview’ in the Mailchimp landing page builder, which is present in the Social Share Preview section.


  1. In the Social Share Title and Social Share Description fields, enter the text you want to appear in the previews of your social media posts.


  1. After this, the preview is updated in real-time to give you an idea of how your content appears if people share your URL on social media.
  2. If you want to select a logo or image from the content studio, then click Upload Image.


  1. If an image is already there, you can change its location in your social post preview by clicking Replace Image, or you can remove it by clicking Remove Image. A minimum of 200 by 200 pixels can be used for an image. You have to select an image with a minimum resolution of 1,200 by 630 pixels to ensure optimal display on high-resolution devices. Keep in mind that you can't have more than 8 MB in your file.
  2. Once you're prepared with all the edits, then click on ‘Save’.

Step 5. Edit the URL.

You can customize the landing page URL using a domain you've connected to or bought through the Mailchimp landing page builder or create a free URL using the Mailchimp domain. Simply follow these steps to edit your URL.

  1. To start editing your URL, click on the Edit URL icon in the landing page builder's URL section.
  2. There, you have to select either a Mailchimp domain or a custom domain.
  3. After selecting your preferred custom or Mailchimp domain using the drop-down menu, enter the remaining URL in the designated field.


  1. Once you're done with the above steps, click on the ‘Save’ icon.

Step 6. Edit Audience and Tags

Before publishing your landing page, make sure the audience linked to your Mailchimp landing page is the right. If your landing page layout includes a registration form, you can add up to five tags to any contact that subscribes through the landing page.

  1. To add tags, click Edit Audience in the landing page builder's Audience and Tags section. If your landing page lacks a sign-up form, the Audience section will be displayed there. Next, you must verify that the drop-down menu displays the right audience. You can only alter the audience before publication.


  1. To select or add up to five tags, click the plus symbol (+) to display the tags menu.


  1. Once you're done with the above steps, press the Save button.

Step 7. Publish Your Landing Page.

The final step is to publish your landing page, which is done by clicking the Publish icon when your page is ready to go live.


Your page will be live and indexed on the internet after publishing, but nobody will be able to view it until you share the link. 

Mailchimp Landing Page Alternatives

Every tool has drawbacks, so be open to adjustments, particularly if your platform fails to operate as expected or makes your work challenging. Here is a list of the top three Mailchimp landing page alternatives available on the market so you can make an informed choice. 

1. Neo

When it comes to building landing pages, Mailchimp has a lot of constraints, but Neo, your email marketing partner, is always an option. Choose a pre-made theme for the one-page website in Neo after logging in. Use the drag-and-drop builder to add personalization to the template. Once you're done, publish the landing page first, then go back and edit. Here are the features that set Neo apart:

  • Pre-made templates and themes can help create a landing page quickly without starting from scratch. 
  • A drag-and-drop interface simplifies altering the elements of your landing page.
  • Neo offers a custom email domain and a one-page website, which is a powerful combination for building an online presence. 
  • When you subscribe to Neo's plan, you can design your landing page for free. However, the free plan includes limited features. 

2. MailerLite

Similar to Mailchimp, MailerLite's primary purpose is email marketing. However, consumers have always benefited from its landing page builder, part of its free plan. Under its free plan, one thousand users, 12,000 monthly emails, and 10 public landing pages are permitted. Following are some top features of MailerLite: 

  • Although the free version lacks templates, the subscription plans feature over 200 amazing responsive templates.
  • With MailerLite's editor, you can include over 25 content blocks, including testimonials, events, countdowns, and your Instagram feed.
  • In addition to A/B testing your pages (premium plan), you can split traffic between landing pages to test up to five alternative designs/content combinations.

3. Wix

Another significant player in the website-building industry is Wix. It serves up to 160 million web pages. They also enable consumers to create landing pages and provide them with a full website with the building process option. You can use Wix for free as long as you want. However, you'll have to select from one of their premium plans if you require business capabilities like eCommerce or your domain name. The following are some main features:

  • Wix has plenty of attractive templates.
  • It has advanced editing tools to create a compelling and interactive landing page. For instance, you can include slider galleries or a music track.
  • With Wix, you may modify your page's mobile version separately, allowing you to present a slightly different layout to users on mobile devices.

Wrapping up, 

Creating landing pages with Mailchimp is an easy, quick, and inexpensive way to organize your marketing efforts. Mailchimp’s essential is in email marketing, but a landing page, ads, and other CRM tools will assist with driving more traffic to your website and enhancing conversion. 

If you need additional options, you may also look at Neo for free landing pages and custom domains. When it comes to creating your landing page, Neo offers an abundance of other choices and is as user-friendly as Mailchimp. It is also an email service provider and one-page website builder so you can send marketing emails to your subscribers straight from the same platform.

Frequently Asked Questions

1. Can a landing page be used in place of a website?

Using landing pages, marketers can assist users in "landing" on particular web pages linked to emails, social media posts, or advertisements. Landing pages may not be a sufficient substitute for a website, but they are useful for achieving immediate marketing goals.

2. How is a landing page designed?

Like Mailchimp's user-friendly email designer, its landing page builder lets you drag and drop design elements to suit your marketing requirements. It has several pre-made landing pages that you can use to promote new products, convey your message, provide a special download, and more.

3. What distinguishes a landing page from a website?

Landing pages are usually created to support other campaigns and are more concerned with achieving immediate marketing objectives. Conversely, a website offers users multiple pages to examine the various goods or services, the business's goals and objectives, shipping guidelines, and other information. 

4. How does a Mailchimp landing page work?

With Mailchimp landing pages, you can highlight particular goods or services, improve conversion rates, and promote a stronger sense of brand loyalty. Their landing page software helps you create attractive pages, share them with contacts in your existing contact segments, and obtain detailed page analytics.

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