Mailchimp Pricing Plans & Free Plan Features Overview - 2024

April 26, 2024
10 Minutes
Modified on:
April 26, 2024
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Effective email marketing is a powerful tool for businesses to connect with customers, promote new products, and build a loyal community. Among the plethora of email marketing tools available, Mailchimp has emerged as a leading choice for many. Known for its user-friendly interface and versatile features, Mailchimp caters to a wide range of businesses, from budding startups to established enterprises. In this detailed review, we'll delve deep into Mailchimp's pricing structure, explore its free offerings, and provide a nuanced understanding of its services. 

What is Mailchimp?

Founded in the early 2000s, Mailchimp began as a side project aimed at providing small businesses with an easy-to-use email marketing tool. Fast forward to today, and it stands as a giant in the digital marketing world. Renowned for its comprehensive tools, Mailchimp goes beyond email marketing. It offers a suite of services that includes automation, analytics, CRM features, and more, making it a one-stop shop for many marketers.

Mailchimp's ease of use is one of its most celebrated features. It simplifies complex marketing campaigns, making them accessible even to those with little to no technical expertise. With its drag-and-drop email builder, diverse templates, and intuitive campaign management tools, creating professional-looking emails is more of a creative joy than a technical chore.

Mailchimp Pricing - An In-depth Look

Understanding Mailchimp's pricing is crucial for businesses planning their email marketing strategy. Mailchimp offers a range of pricing tiers designed to cater to different needs and budgets.

The Free Plan - $0

This plan is perfect for small businesses or individuals just starting. It allows up to 2,000 contacts and 1000 sends per month. While it includes basic email templates and marketing CRM, it lacks advanced features like time-zone delivery, send-time optimization, and others available in paid plans.

The Essentials Plan - $9.21/Month

starts at $9.21/month. This plan includes everything in the Free Plan plus features like A/B testing, custom branding, and 24/7 email and chat support. It's designed for businesses ready to take their email campaigns to the next level.

The Standard Plan - $13.75/Month

Starting at $13.75/month, the Standard Plan introduces more advanced features like behavioral targeting, custom templates, and dynamic content. It's ideal for businesses looking to deepen their marketing automation.

The Premium Plan: - $275.03$/ Month

Starting at $275.03/month, this plan is tailored for large businesses requiring sophisticated marketing tools. It includes advanced segmentation, multivariate testing, unlimited seats and role-based access, phone support, and more.

It's important to note that the prices increase as your contact list grows, so it's essential to regularly clean your list and remove inactive subscribers to keep costs down.

Here's a table summarizing the different pricing tiers offered by Mailchimp:

Plan Price Contacts Monthly Sends Features
Free Plan Free Up to 2,000 1,000 Basic email templates Marketing CRM Limited features
Essentials Plan Starts at $9.21/month Based on contacts Based on contacts Includes Free Plan featuresA/B testing Custom branding 24/7 email and chat support
Standard Plan Starts at $13.75/month Based on contacts Based on contacts Includes Essentials features Behavioral targeting Custom templates Dynamic content
Premium Plan Starts at $275.03/month Based on contacts Based on contacts Advanced segmentation Multivariate testing Unlimited seats and role-based access Phone support

It's important to note that the cost for each plan increases with the number of contacts. Therefore, maintaining an active and clean list of subscribers is crucial for managing expenses. Also learn about Mailchimp alternatives in case you are looking for other bulk email sender.

Mailchimp’s Free Tier Explained

The Mailchimp free tier is a great starting point for small businesses and entrepreneurs dipping their toes into the world of email marketing. It's designed to help you get started without any upfront investment. This plan allows you to manage up to 2,000 contacts and send up to 1000 emails monthly. This is usually sufficient for small-scale campaigns and personal projects.

However, it's important to understand the limitations of the free tier. Advanced features like time-zone delivery, send-time optimization, and automated email series are not included.

Additionally, the free tier doesn't offer 24/7 support, which can be crucial for resolving urgent issues. Despite these limitations, Mailchimp's free plan remains a robust option for those just starting, providing essential tools to create effective email campaigns.

Key Features of Mailchimp

Mailchimp stands out for its comprehensive feature set, catering to a wide range of marketing needs:

1. Easy-to-Use Email Builder:

The drag-and-drop email builder is intuitively designed, allowing users to create professional-looking emails without needing coding skills.

2. Variety of Templates

Mailchimp offers a diverse range of templates for different industries and purposes, making it easy to start with a design that suits your brand.

3. Automation

Mailchimp's automation tools enable users to send emails triggered by specific actions, such as welcome emails for new subscribers or follow-up emails after a purchase.

4. Analytics and Reporting

The platform provides detailed reports on your email campaigns, showing open rates, click-through rates, and other vital metrics to help you understand your audience better.

5. Integration Capabilities

Mailchimp integrates seamlessly with various e-commerce platforms, CRM software, and other marketing tools, enhancing its utility in a broader marketing strategy.

Pros and Cons of Mailchimp

Like any tool, Mailchimp has its strengths and weaknesses. Here’s an objective look:


  • Its interface is straightforward and easy to navigate, making it accessible for users of all skill levels.
  • From automation to analytics, Mailchimp offers a wide range of features for in-depth marketing campaigns.
  • The ability to integrate with many other platforms makes Mailchimp a versatile choice for many larger businesses.


  • As your contact list grows, so does the cost. This can become expensive for businesses with large mailing lists.
  • Some users find the customization options in the lower pricing tiers inadequate for their needs.
  • While beneficial, some advanced features can be complex and overwhelming for beginners.

In summary, Mailchimp offers a powerful suite of tools for email marketing, but its pricing and complexity in advanced features can be a drawback for some users. In the following sections, we’ll see how Mailchimp fares against an emerging competitor, Neo, particularly in these aspects.

Comparing Mailchimp with Neo

Feature/Aspect Mailchimp Neo
Email Campaigns Comprehensive tools and templates for creating email campaigns. Simplified email campaign creation with rich formatting options and tracking of email opens.
User Interface User-friendly drag-and-drop email builder. User-friendly interface with integrated AI-powered SmartWrite for drafting emails.
Automation & Tracking Advanced automation features; detailed analytics and reporting. Basic automation with read receipts and open tracking.
Additional Features Wide range of integration options with other platforms. All-in-one email platform with a unique one-page website; AI-enhanced tools like Smart Write and email campaigns feature.
Pricing - Free Plan Up to 2,000 contacts and 10,000 monthly sends; basic email templates and marketing CRM. Neo offers a free trial for custom domain users.
Pricing - Essentials Plan Vs. Neo’s business Starter Starts at $9.99/month and includes A/B testing, custom branding, and 24/7 email and chat support. The all-in-one email platform starts at $2.49 per month per mailbox.
Pricing - Standard Plan Starts at $14.99/month; behavioral targeting, custom templates, dynamic content. -
Pricing - Premium Plan Vs. Neo’s Business Plus Starts at $299/month, with advanced segmentation, multivariate testing, unlimited seats, and phone support. It starts at $4.99 per month per mailbox.

This table provides a snapshot of how Mailchimp and Neo compare in various aspects, including their email campaign capabilities, user interfaces, automation and tracking features, storage flexibility, additional features, and pricing for different plans. While Mailchimp offers a wide range of features across various pricing tiers, Neo focuses on simplicity and an all-in-one solution for growing one’s business.

Go through our comprehensive guide on popular email marketing platforms and hubspot vs malchimp for more comparisons.

Who Should Use Mailchimp?

Mailchimp is a versatile platform that serves a wide range of users, but it's particularly beneficial for certain types of businesses and individuals:

Medium to Large-Sized Businesses.

With its scalable features, Mailchimp is ideal for growing businesses that require robust email marketing tools that can grow with them.

E-commerce Platforms

The platform's advanced integration capabilities with e-commerce systems make it a great choice for online stores.

Marketers Seeking Advanced Automation

Businesses or individuals looking to implement sophisticated email marketing strategies with automated workflows will find Mailchimp's advanced features useful.


Mailchimp, with its comprehensive feature set and scalable pricing plans, is a formidable email marketing option. It caters to a broad spectrum of users, providing tools and integrations to elevate any email marketing campaign. However, small and growing businesses that do not require advanced features and are looking for an all-in-one suite might find their pricing on the higher side.

Neo emerges as a noteworthy option for those seeking alternatives, especially for users prioritizing ease of use, AI-powered features, and additional offerings like a one-page website. While Mailchimp offers a more extensive suite of marketing tools, Neo's focus on simplicity and efficiency might appeal to a different segment of users.

Ultimately, the choice between Mailchimp and Neo depends on your specific business needs, budget, and the level of complexity you're comfortable with in your email marketing tools.

This blog post is for general informational and educational purposes only, and the author cannot guarantee the completeness, reliability, or accuracy of the information provided. The views and opinions expressed are solely those of the author, and any pricing information, specifications, and descriptions of services provided are subject to change without notice. The author will not be liable for any damages resulting from the display or use of this information. Readers should conduct their own research and consult with a professional before making any decisions based on the content of this post.

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