Businesses create different domain extension websites for specific countries to serve local markets better and improve business performance. Search engines like Google use domain extensions (called ccTLDs – country code top-level domains) to determine geographic relevance. 

So, for example, a .au domain signals that the site is meant for Australian users, so Google Australia is more likely to rank it higher for local searches. This increases organic traffic from users in that country. 

Customers often trust websites with local domain extensions more than international ones. A .fr domain reassures French users that the brand understands and complies with local language, culture, and regulations. It also suggests localized customer service and pricing, making it easier for French users to analyze the pricing.

So, businesses that are interested in expanding their digital presence to Russia or Russian professionals and businesses who want to build their local presence can use the .ru country code domain. 

Let’s understand how you can create your custom .ru email address to start with your business emails and email campaigns. 

So, businesses that are interested in expanding their digital presence to Russia or Russian professionals and businesses who want to build their local presence can use the .ru country code domain. 

Let’s understand how you can create your custom .ru email address to start with your business emails and email campaigns. 

Create a custom .ru email address if you have the domain name

With the help of third-party registrars, you can register your domain name that has a .ru extension. So, if you have a domain name, you need an email hosting platform to create professional email addresses (like yourname@yourdomain.ru), manage your inbox securely, and ensure reliable email delivery to your Russian audience. 

If you want a cost-affordable option that doesn’t compromise on email marketing and business email management features, Neo is a perfect choice for you. Setting up your custom .ru email address is a 5-minute task with Neo. Here are the steps: 

Step 1. Click on the Sign up button on the Neo website. 

Step 2. Click on Yes, I have a domain I can use option. 

Step 3. Enter your registered domain name. 

Step 4. Create your customer account with Neo. 

Step 5. Set up your custom .ru email address. 

That’s it! Now, you can set your .ru email address for your admin account, like yourname@sochistay.ru, or info@sochistay.ru. Then, you can create custom .ru email addresses for your team member, an all-catch account, and email aliases easily. 

Then, you need to select a plan and proceed to enter the payment details. Then, you can start with your free trial and launch your one-page website as well with an AI-powered website builder. Update your DNS records to send and receive emails through Neo’s server. 

Create a custom email address if you don’t have a .ru email domain name

It is not easy to get permission to country code TLDs, like .ru, in your domain name. If you aren’t eligible to use .ru, then Neo provides free domain registration with .co.site extension. The .co.site extension has a global appeal, so it is suitable if you want to have an international or multi-country audience rather than a Russian audience. 

With Neo, you can register your domain name and create your custom email address within 5 minutes: 

Step 1. Visit Neo, and click on the Get Started button. 

Step 2. Select the No, I don’t have a domain option. 

Step 3. Enter your desired domain name. 

Step 4. Sign up with Neo 

Step 5. That’s it! Now, you can create your custom email address. 

You can create your custom email address, like yourname@sochistay.co.site, and configure the business mailbox settings. Choose your plan, and you get started with your business email communication. To boost your digital presence, you can launch a one-page website that can be easily built using the AI-powered website builder. 

How to get a .ru domain name?

To register for a .ru domain name, here are the eligibility criteria that your domain name should fulfil: 

1. The domain name should consist of at least 2 characters and should not exceed more than 63 characters. 
2. The domain name should not begin or end with a hyphen. 
3. The domain name should consist of Latin letters, and uppercase and lowercase will not be differentiated. 
4. The domain name cannot contain a hyphen in the 3rd and 4th positions simultaneously. 

Once you have thought of a domain name that meets the above criteria, you can proceed to register your domain name. Here are the steps to register a .ru email domain name: 

Step 1. Check whether your desired domain name is available or not by through WHOIS.

Step 2. Register it with an accredited registrar. You can pick from the list of registrars that provide a .ru email domain name for purchase. 

Step 3. Read their terms and conditions and prices before buying from your registrar. 

Step 4. Fill in the domain registration application, and ensure that all the information you provide is valid and reliable. Inaccurate information will lead to denial of registration or, worse, cancellation of your domain name’s registration. 

Conclusion 

Creating a .ru email address is a smart choice if your business or personal brand is primarily targeting Russian audiences. It adds local credibility, strengthens search engine visibility in Russia, and signals your commitment to the local market. With the help of third-party registrars and a reliable email hosting platform, like Neo, you can set up a professional email address like yourname@yourdomain.ru in just a few steps.

However, if your goals extend beyond Russia or you want a more globally versatile and modern-looking identity, a domain like .co.site can be a better fit. It’s easier to register, globally accessible, and ideal for startups, creatives, and digital-first brands aiming for international reach.

So, whether you choose .ru for its local relevance or .co.site for its global appeal, make sure your domain and email strategy align with your business vision. 

With Neo, you can register your domain, including options like .ru or .co.site, and launch your branded email in minutes. No technical skills needed. Get started now with your professional email! 

Frequently asked questions (FAQs)

1. Is it possible to use Neo with a .ru domain purchased elsewhere?

Yes, Neo also favors any domain, including .ru domains that can be purchased from third-party registrars. You only need access to DNS settings for domain verification and email configuration.

2. What if I am not sure how to configure my DNS records for .ru?

Neo has step-by-step instructions and customer support to walk you through updating DNS settings on the most popular registrars. You don't need to be a technophile; help is available.

3. Will my Neo email still work if I switch registrars of my domain in the future?

Yes. As long as your DNS settings are correctly configured, your email services from Neo will not be affected if you transfer your .ru domain to another registrar elsewhere.